Jul 3, 2025
SPF is getting its glow-up—and we’re here for it. ☀️💧✨
From shimmer sticks and gel mists to body glazes and fragrance-infused sprays, sunscreen is officially no longer the sticky afterthought in your skincare routine.
📈 SPF serums are up 91% YoY 📊 SPF sticks are gaining share 🌍 New textures are sweeping Asia, the US and Europe
But innovation must still protect. Experts warn that pretty packaging means nothing if the formula doesn’t perform.
We break down the trend, the tech, and the truth behind SPF’s transformation in our latest report. 🌐
Gone are the days when sunscreen was synonymous with thick white creams and greasy residue. In 2025, SPF has transformed into one of beaut