Nov 29, 2017
Merica
seen from China
seen from Saudi Arabia
seen from Malaysia
seen from United States
seen from United States
seen from China
seen from Switzerland
seen from Switzerland
seen from Argentina
seen from Switzerland
seen from Maldives
seen from Denmark
seen from Brazil
seen from Russia
seen from Belgium
seen from Germany
seen from Philippines
seen from United States
seen from Chile
seen from China
Merica
Post 12: Promotion
When it comes to promotion, Stance is king. They are the Uncommon Thread meaning they are different than others. Stance has collaborated with NBA players, Dwayne Wade, Harden, Klay Thompson and like pop star Rhianna, all designing their own socks. By doing this Stance fits right in with the product mix of promotion. From an article in Groom and Style Magazine shows, Since 2009, Stance have sold more than 15 million pairs of socks, and It gets better. In 2015, the National Basketball Association announced that Stance would be not only the official on-court sock of the NBA, but that they are also allowed to display their logo on licensed equipment is a privilege not even granted to the likes of Nike and Adidas. Ifs that’s not promotion, I don’t know what is.
Stance is using social media portals such as Instagram (1.1M followers), Facebook and its own website to tell their story and share their lifestyle and brand. Stance is a Business to Business and Business to Consumer Brand and personal selling with this brand is not needed. They have also enlisted a playlist of athletes, artists, celebrities and many more to promote their brand giving them a competitive advantage in a relevant market. I see no billboards, bus stops or any of that. Refer to Post 11 for distribution.
Lifestyle. (2015). How Stance Became the Hottest Sock Brand in the World. Retrieved from.http://groomandstyle.com/stance-socks-review-hottest-sock-brand/
Adam Tschorn. (2015). How Stance socks got to be on Rhianna and NBA players feet. Retrieved fromhttp://www.latimes.com/fashion/la-ig-stance-20151018-story.html