#standfirst

[gwynethgracelee]

Week Seven - Standfirst

In this gif, we see the words “Print to Pixels” change from black text to simply a few pixels, then back to text again.

This title relates to the standfirst created in this week’s class, which aims to give a reader a brief summary of the content they will continue to read. In our case, after interviewing Kai Brach, we documented his journey from being the creator of print Offscreen Magazine, to then evolving to the digital world with his online newsletter, Dense Discovery. This gif and title aims to capture the main content of the interview, changing from text to pixels. The background colour uses a royal blue, one of the shades that appeared in our final printed outcome.

[dsmrbrandlab]

The element of a page that we will talk about today has many names. Some refer to it as deck, other as kicker, standfirst or intro. So many names for one single element which plays a big role in providing information and grabbing readers attention. In this article we will call this element...