#station domination

[jeffglendenning]

Streets of NYC: THINX

Memorable ‘station domination’ campaign (#1) in the summer of ‘16 at Union Square.

[jeffglendenning]

Streets of NYC: NAJA

Another memorable ‘station domination’ campaign in the summer of ‘16 at the Bedford L.

Great copy writing and art direction / photo.

(and a similar vibe with new ‘Orange’ subway poster)

http://www.naja.co

[dsprse]

Social media gets strategic with takeover ads

It starts with a cool ad you see.  Then, you notice it's everywhere on the homepage or dashboard feed of your favorite site (email, blog, or feed).  Then, you realize every ad seems to be the same and without warning, your experience has been taken over by an advertiser.  Not unlike the "station dominations" of public transit systems or "road blocks" of buttons, banners, and skycrapers on your favorite websites, "takeovers" have started to creep up into your experience as a user.  But, what's it worth to you as an advertiser?

Imagine for a moment that tens of millions of people that check a particular group of sites every day log in and see your ad and only your ad.  If a Super Bowl spot is worth $4 million for :30 seconds and only gets seen by 20-30 million viewers, how much would you be willing to pay for an ad that can stream video or audio, remains after :30 seconds, gets liked and shared across various social networks to tens of millions more fans, and you can make it so interactive, your target audience can even buy your things right off your ad?  The point here is that social media ads, as unconventional as they were just last year, are now commanding millions of dollars from your ad budgets because they work*, meaning you're going to have to make the tough decision to reallocate away from something else that works less well than social (print or radio anyone?) 

If you're considering a major launch, you can no longer allocate your smallest slice to social.  And if you want your launch to be written about endlessly on Twitter and blogs by folks who cover such things, there's nothing better than a takeover.  So, ready to take over social media? Contact Disperse.

*Regrettably, finding a source for this nugget is about as hard as finding meaning in a Jersey Shore episode.  You'll just have to take our word that we know what we're talking about here.

Image Source: Business Insider

[outputting]

We love this full subway carriage wrap in Seoul, Korea. (Picture by Stephen Nessen, from Transportation Nation).