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5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

https://www.podbean.com/media/share/pb-jjsaa-121b057 People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your audience. If it doesn’t motivate, persuade, or…

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5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

5 Minute Break: Tips for Developing a Customer-First Marketing Strategy

https://www.podbean.com/media/share/pb-e2tdx-121b025 Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you…

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5-Minute Break: Differentiation

https://www.podbean.com/media/share/pb-24hf3-120c2d4 What’s your brand’s product or service differentiation strategy?  Do you even have a point of differentiation?

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5-Minute Break: Consistency

https://www.podbean.com/media/share/pb-r274w-120c289 Take a short break from your day to listen to how consistency is key in your marketing.

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So you want to become a podcaster!

So you want to become a podcaster!

https://www.podbean.com/media/share/pb-hwc2y-fa4ddd So you’re thinking about starting a podcast.  Three years ago, so did I, and here I am with about 130 or so under my belt on a variety of podcast platforms from iTunes, Spotify, Google, Amazon music…pretty much anywhere you can listen to a podcast. As of February 2021, there are over 1,750,000 podcasts and over 43 million episodes, up from…

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The importance of building your personal brand

The importance of building your personal brand

https://www.podbean.com/media/share/pb-3fpd2-e785f4

As business owners, we spend so much time working in our business thinking about sales, cash flow, employees, competition, operations, we forget to not only spend time working on our business but frankly, working on ourselves.

At the Café I have Matt DeCoursey, CEO and Founder of FullScale.io, how of the podcast Startup Hustle and Author of the…

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The marketing challenges of bringing awareness, interest and community engagement to the conversation about Human Trafficking

The marketing challenges of bringing awareness, interest and community engagement to the conversation about Human Trafficking

https://www.podbean.com/media/share/pb-cbbd3-d0f41d

Today at the Café I have Patrick Erlandson, Founder and Creative Director of the See it – End It Film & Arts Festival and Sonia Bailey, YWCA of the Harbor Area Executive Director to discuss the challenges of bringing awareness, interest and community engagement to Human Trafficking in Southern California and around the world.

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