2 Amazing Subscription Form Ideas You're Not Using
We're not going to beat around the bush: subscription forms are a boring, yet necessary fact of marketing life. Because they're so boring and predictable, that means – if you're brave – you can be a little wacky with the design.
• Change up your standard web-based font for something that looks like handwriting.
• Offer up interesting facts about your customers, like, “You're the 100th person from this zip code that hears from us!”
• “On average, it takes 4.5 seconds to fill out this form. Can you beat it? Those who type fast automatically join our illustrious leader board and win prizes.”
• Animation always makes mundane tasks all the more fun.
Take some time to really figure out what you need from your customers in order to fill their subscription needs and get rid of the excess. What's excess? Anything that you require as “optional” is the first to go. Down the road, you can always collect that information.
So, for any subscription – email, fax or mobile marketing – all you really need is their name and contact information – email address, fax number or mobile number. Beyond that, you can ask about how often they'd like to hear from you. That's it.
