It's probably the biggest difference that we've seen in our lifetime — and certainly my 20 years of working in this space — the ability for the criminals to reach a million people is there now with next to no cost. This super trawling technique, we've really seen the criminals perfect that since the start of the pandemic, it's really changed a lot and I think part of that comes down to cost. So you've got this vision of this criminal call centre that occupies a skyscraper in some distant land and they've called hoping they're going to get someone. (But) they've gotten smarter. Now, they're using technology to flood the community with messages and they're getting people right in that sweet spot of believability.
David Lacey, IDCARE managing director