HAIR AND NOW: BUMBLE AND BUMBLE’S SURF INFUSION
The brand’s global artistic director gets salty with us.
“Surf Spray is perfect for getting big, beachy texture with grit,” begins Laurent Philippon, Bumble and bumble’s global artistic director. “But, it can be too dry or matte for certain types.” This set the iconic hair brand on a search for the silver bullet for their clients with damaged, dry, or brittle locks. The result: Surf Infusion, an oil- and salt-infused spray that gives everyone a shot at soft, sea-tossed waves. “Infusing that saltiness with oils has never been done like this before,” Philippon proudly points out. Below, a breakdown of how Bumble and bumble raised the bar (that it set itself 14 years ago with Surf Spray) on bottling that just-back-from-the-beach look. MELISSA LANE
The new salt-in-oil formula is a mellow mix of hydrating tropical oils, texturizing sea salts, and UV filters that guard against the drying effects of the sun.
The tropical oil blends coconut, passion fruit, mango seed, and palm oils to soften and condition hair; the sea salt and mineral blend uses Dead Sea salts and magnesium sulfate for body and texture; and the Beach Protective blend uses coconut fruit extract, algae extract, and UV inhibitors to moisturize, protect, and balance.
A softer twist on windswept waves with surf-tousled texture and sun-reflecting sheen.
Shake well. This is important: It’s a dual-phase formula, so you have to combine the oils, sea salts, and minerals.
Mist. Whether hair is damp or dry doesn’t matter, just make sure to aim for the mid-shaft and ends, where moisture is most needed. Use sparingly at the root to avoid weighing things down.
Style by squeezing or twisting. For soft waves, apply Surf Infusion then air-dry. To build more volume, apply Surf Infusion then diffuse. If needed, touch up and smooth with a brush once dry, or with a curling iron to add more wave.
For lift, use Surf Spray at the roots, then Surf Infusion on the lengths for texture and sheen.
To soften, tame, and prep hair for styling, apply Hairdresser’s Invisible Oil Primer first.
For body, texture, and added hold, layer Surf Infusion over Thickening Hairspray, then diffuse.
To refresh or add more volume, apply Prêt-à-Powder once dry.
To build body and texture in the shower before styling, start with Surf Foam Wash Shampoo and Creme Rinse Conditioner.
Super dry hair? Try a more moisturizing shampoo and conditioner, such as sulfate-free Hairdresser’s Invisible Oil Shampoo and Conditioner.
For finer types, combine Surf Spray with Grooming Creme. Surf Infusion alone runs the risk of weighing down fine hair.
Want to know more? Watch our video for a step-by-step on how to create beachy waves.
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