Campaigns We Love: TakisUSA’s storytelling on Instagram
TakisUSA has a great storytelling campaign going on their Instagram account: They update the adventures of some laser-eyed kittens (the Takis Laser Cats) as they travel through space/”the parallel Taki-verse”, based on the comments left by fans and followers.
This is a very clever way of increasing engagement and letting fans and followers feel more involved in the brand’s story.
While this seems to have evolved naturally out of this first Laser Cat post, Takis would do well to add the #TakisTales hashtag to the earlier Laser Cat photos so they can all be found on one page— and easier way for newcomers to get in on the story.
They could also use it on the Laser Cats appearances on their Twitter and Facebook posts, tying the multi-platform visual story together a little tighter.
Like this? See more Campaigns We Love here. And if you need help measuring a campaign of your own, we can help with that.
