“I Started As a Pastry Chef”
A 20-page A5 zine I made for the “Ask Me Anything” project.
Jessica Candradi; fashion and portrait photographer currently based in Bali, Indonesia. She shoots editorials and ad campaigns for different brands & publications, and often creates and shares stunning images from her worldwide travels. In 2014, some of her work was featured in the Story of the Creative exhibition in NYC, and made it to Times Square.
I finished the zine last Friday (May 25th 2018)
Where I found inspiration:
Visually, I extracted the essence of Jess’s photographs where she tends to play with warm tones, deep hues, and sometimes dramatic shadows. I made the whole aesthetic of the zine to float around these colours; brown, orange, yellow, red. I was also inspired with some of her photos that had a bit of a Wes Anderson-esque vibe, making life look very still.
Why I made it the way I made it:
Additionally, the thing we learned about this semester that I found fascinating was the concept of fluxkits. But I knew it’d be difficult to make one because a) It wouldn’t be possible for me to find enough items to place into the box, b) I don’t have the resources to assemble a box, c) nor do I even know how to craft a fluxkit in a way that tells a story.
But I liked the idea of the viewer having something in their hand as they try to interpret and interact with a piece that has a message/meaning to what you’re trying to portray.
So that translated to making a zine but not one that only had design and print, but one that was interactive and was coming to life, in a way. That’s why I added some elements such as the phone scroll, the puzzle, envelope, etc. To–as Andy recommended we do– transport the viewer to the creative’s world.
Mushed different ideas and grabbed whatever material I had and stuck them together with sticky tape, hoping for the best. Basically.
(Spoken like a true ~*designer*~.)
A few more zine posts coming soon.