The CMMB cell-phone TV aims at the international standard Seize the first chance of the market
The hands machine of China have been fought for to video market until the crucial moment, but it has not been knowing yet who will win the prize.
June 21,whose name is through mobile phone TV been new in Beijing for shoreline Company leading T-MMB standard /last multimedia national standard to last examination of meeting, have already become " National standard of allowing " ,And is issued for trade canonial CMMB by State Bureau of Radio,Film and Television, network in China and put out the products with numerous apparatus manufacturers, hold the tendency turbulent in industrialization under the arm and seize the first chance of the market.
The Olympic Games of Beijing that the whole nation pays close attention to the fact obviously becomes one of the video stages of the mobile phone too. A few days ago, the TD-SCDMA cell-phone with CMMB cell-phone TV function had already networked the qualification, served for the Olympic Games in Beijing.
On July 29, the well-informed person reveals to the staff reporter, after using motor TD-SCDMA introduces the TV service of the hand machine during Olympic Games, CMMB begins to cooperate with foreign telecommunication operator again recently, in order to assault International Telecommunications Union (ITU) Mobile phone TV international standard prepare.
General Bureau of Radio, Film and Television broadcasts the relevant person of research institute to reveal, constant completion and growth of CMMB industry chain, impel the system of broadcasting and TV to determine to let CMMB assault ITU international standard formally, and push CMMB to the international market when being appropriate, " CMMB will sign several important chassis agreements with one international telecommunication operator in the near future " .
Personage this show because the intersection of CMMB and participate in the intersection of ITU and the intersection of broadcasting and TV and meeting of committee each time before the this, its CMMB key technology has already got support from some committee members, includes Freneh Telecom, the United Arab Emirates' specializing in S2M,etc. run in satellite broadcasting.
The insider infers that is thought, CMMB wants the cooperative international telecommunication operator will be probably one of Freneh Telecom or S2M this time, this will create conditions for its international standard of impact.
As far as reporter know, as far back as 2004, wide department's institute and Freneh Telecom and other units concerned have tried to introduce a one that is about Olympic mobile phone television broadcasting in cooperation " The plan of Markopoulo " ,Though this plan had not seen the improvement later, Freneh Telecom had kept the close cooperation relation with CMMB all the time. And specially the operator S2M engaged in satellite broadcasting once contacted with CMMB relevant organization in Dubai of the United Arab Emirates not long ago. S2M plans to launch one's own satellite in 2008, and introduce the mobile phone TV service of satellites in Middle East and north African area for the first time at the beginning of 2008.
Industry personage represents, though company's leading T-MMB standard of new shoreline of Beijing has already been confirmed as and proposes the national standard, but system the intention, through accelerating the industrialization process of CMMB, to occupy the first chance with the accomplished fact of broadcasting and TV.
President of planning institute Jiang WenBo of the broadcasting and TV tells reporters, CMMB started the test since last October, carrying on the corresponding scale test in the network, " we opened the test in 8 cities last October, specifically: Six Olympic cities such as Beijing, Shanghai, and Shenzhen, Guangzhou. This year, have finished the first stage of network connection of 37 cities to plan before the Olympic Games according to planning " .
It is reported, the television signal of the CMMB cell-phone has already covered 37 cities including Beijing, Shanghai, Qinhuangdao, Shenyang, Qingdao, 6 large Olympic cities of Tianjin at present, terminal user can watch 1 of CCTV and the intersection of 3 and program, Olympic channel, news channel, the intersection of juvenile and channel, the intersection of English and channel and a program of province and city of user free. General Bureau of Radio, Film and Television plans at reaching in the 324 cities of China goal of construction CMMB overlay network ago the end of the year, the network will totally cover 333 cities in China in the future.
As far as reporter know, only in Beijing, CMMB builds 7 outdoor high-power launching points, in addition there are a dozen Repeaters. According to situation of preliminary checkout, Beijing already can up to 100,000 vehicle carried and 90% of the receiving ratio, the receiving ratio of indoor can be up to 70%.
Jiang WenBo tells reporters, CMMB all construction of the transmitting system is built by the administration bureau of wireless station of General Bureau of Radio, Film and Television at present, the local business is managed by the wide radio station.
The ginger shows, CMMB will be that the broadcasting and TV totally develop a propelled business according to industrialization, will advance the industry according to the way of the cable television operator after the Olympic Games, the associated work is being prepared at present, the wireless office will take the lead in setting up a China CMMB and running the company, but the local broadcasting and TV provide funds and establish the constituent company.
It is reported, up till now, the input of CMMB previous cloth network has already exceeded 120 million yuan, among them the Ministry of Finance allocates over 40 million yuan, and over 70 million yuan of subsidy from Ministry of Science and Technology, according to the subsidy scale of 400 million yuan finally of the Ministry of Science and Technology, by 2009, CMMB can finish the cloth network of more than 300 cities.
At present, for serve Olympic Games, CMMB the mode watched free in deploy what these 37 cities of network take in advance, also there is no encryption system loading others, so long as there is CMMB that decodes the chip terminal station, can all receive the television signal, broadcast signal.
Terminal variable
Because CMMB go ahead of the rest in the intersection of industrialization and process, make it become operator, terminal the intersection of manufacturer and 2 choosing at choosing the intersection of mobile phone and the intersection of TV and service standard.
On June 26, State Bureau of Radio,Film and Television gave 1000 and moved radio CMMB receiving terminal of multimedia to BOCOG, therefore the industrialization of CMMB steps forward again. In General Bureau of Radio, Film and Television and worker being on the senior level to show TD can possess the Mobile TV set function, in terminal station in front of the Olympic Games successively in the intersection of letter and part, China moves in the following TD terminal station calls for bid, increases and loads this standard of the CMMB cell-phone TV function.
In mid-July of this year, letter department Vice Minister Xi GuoHua has represented Engineer, the cooperation between TD and CMMB is just tested at present, really popularize in China on a large scale needing after country's standard formulation in TV business of the mobile phone, but very obvious, in the gold January in the Olympic Games, CMMB taking this opportunity to have an effect in industrialization, have advanced its market-based process greatly.
Have insiders think, no matter the intersection of Engineer and letter department or operator, unlocking to CMMB is all only makeshifts: On one hand, the department that believes worker has only issued the movable termination to network to permit for the TD-SCDMA cell-phone with year CMMB, still close and network the gate to CMMB of the 2G cell-phone; On the other hand, there is what China moves and purchases
