May 22
Tesla Files New Roadster Trademark: Unique badge ahead of launch in 2026
Tesla has filed a new Tesla Roadster trademark application and logo trademark with the USPTO ahead of its planned 2026 launch. The filing protects the branding, logo design, and commercial identity of the upcoming electric supercar from trademark infringement and counterfeit use. By securing intellectual property rights early, Tesla strengthens its global branding strategy and ensures legal protection for its high-performance vehicle in future international markets.