The global market for Aircraft Cabin Interiors is projected to reach US$36.6 billion by 2025, driven by shifting interior design perspectives which are changing from the traditional focus on functional optimization towards quality of passenger experience. The quality of the travelling environment is today of significant importance for airline companies against a backdrop of growing competition and increased commoditization of air travel services. One of the ways to de-commoditize air travel is to create new value. With people around the globe today increasingly investing in memories that come with vacations and family travels rather than spending on material things, the flying experience, especially in-flight experience is gathering importance. Comfortable interiors are therefore emerging into a powerful service differentiator. The psychological impact of comfort is helping bring aircraft interiors into focus on par with mechanical engineering designs. Few of the ways in which cabin interiors influence passenger comfort and flying experience include cabins adorned and decorated with rich tapestry, upholstery and furnishings help impart of sense of luxurious comfort; bright and stylish cabins create a feeling of well-being and satisfaction with the services offered; cabins with more space and legroom create an Illusion of more value for money; cabin lighting schemes influence passenger moods and perception of quality of the airline service. Similar to lighting, the color of cabin interiors also influence passenger mood and this explains why a large majority of aircraft have blue colored seats. Blue as a color is known for its calming effect and is therefore valued for its touted ability to make travel less stressful by invoking feelings of trust, efficiency, serenity, coolness. Other popular colors for cabin interiors include yellow which boosts self-esteem, optimism and confidence; green which encourages feelings of harmony, equilibrium and peace; and orange which brings sensuality, passion and fun into the flying experience. Read More…