Apple, Google funding guess user reviews
New technology on smartphones from Apple, Google can track activity and submit information before a user requests.
Apple and Google are in the race to catch the needs of the user. Two giants of the technology village constantly added new features can provide information before the user could ask. Their moves showed a growing smartphone device type automatically distribute information rather passive as before.
iPhone know what application you are using, when and for how long. Photo: Bloomberg
However, both the approach in different directions, reflecting the priorities and expertise of each company. Proactive Assistant feature in iOS 9, can learn from the behavior of the user information stored on the iPhone. However, Google Now to collect data from all service and Internet search.
Apple and Google hopes the new features will retain customer loyalty and “leg lock” them in the service of making money: the more people use Apple’s iPhone, Google is adding more users to the advertiser fox. In addition, the ability to anticipate needs and provide the right time is very important for future devices like SmartWatch and Smart cars. The aforementioned efforts of Google and Apple are only part of the wave of “virtual assistant” is emerging strongly recently. Microsoft also Cortana in all devices running Windows. Meanwhile, Amazon’s virtual assistant is Alexa, exist in speaker Echo.
Google Now on Tap offers suggestions from the information gathered on the telephone and other services. Photo: Google
At the developer conference takes place May 5/2015, Google demonstrated the capacity of Google Now when it informs people about the gas station when a car payment and may need to refuel. Google also deduce time paid car journey from the email of visitors sent from airlines. Google Now launches in 2012 can “dig” browsing data and web search, Google services like Gmail, Calendar, YouTube, phone data such as location, time, using the application. The company said it needs more information in order to make possible the most helpful suggestions.
Apple’s direction more conservative, limited to information stored on the phone. According to “apple defects,” said iPhone application you use, when to use and for how long. It also knows where you are and with whom. It also has access to email but is only intended to determine the caller or create calendar events.
The result is that Apple can not reproduce what Google Now are done. Version iOS Siri upcoming Spotlight features, suggest people contacts based on future meetings or neighboring businesses. It also found the gas station when you are near the rental car but not proactively send information. So far, Apple recently released an example of searching for information not on the phone, which is considered traffic data in real time to give advice when to start moving to the meeting were recorded in calendar.
Apple’s approach focuses on learning from daily activities. For example, if you listen to music in the morning while the fitness, the phone begins to respective tracks when you start plugging headphones at this time. Apple also distinguish between what the device knows what a company knows. Although iPhone users know much about, that information is only stored on the phone and Apple is not collected.
Apple CEO Tim Cook once criticized companies like Google were profiteering by selling user data to advertisers. However, Google claims not sell or share data with other firms, but only for targeted advertising. Jamie Davidson, a former Google engineer, said Apple hard creating compelling experiences, if not get information from the world wide web. A developer has worked with Google said the Google Now uses depends on the amount of information a user to share. The more people share more and more will suggest more appropriate, but it offs with their own privacy. Dylan Russell, 23 students in the US media, often using Google Now on Moto X and not worry privacy rights being violated. “I think it’s something that everyone has to pass. Not bad when Google knows me more than helped me. ”
Last Friday, Google Now has display information about local restaurants and movies in theaters near you. In other situations, his boss to send reminders to complete documentation for the project and Google Now instantly create reminders. “I think it’s really great, I still do not press a button. They are more like a real assistant, know you, know you do, know when you want to do “.
Later this year, Google plans to introduce Google Now on Tap, using image recognition technology and the character to understand what users are doing inside the application and make suggestions accordingly. It does not send the information to guess the employer will do next. For example, when someone messaging for dinner at a particular restaurant, Google Now displays information card with the ratings from Yelp app, phone numbers, maps and links to application set OpenTable table as to the user.
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