#UFC190 The lead up to a fight is more important than the fight itself...why? Because you don't reserve a flight, book a hotel purchase tickets or order the pay per view after its over. You do all of that during the campaign leading up to event based on one thing and one thing alone ... HOPE. You HOPE you get to be a part of something exciting, you HOPE to see something happen that makes you go "OMG DID YOU SEE THAT!" You HOPE to win 💰 on a wager you may have placed and you HOPE the personality that you've invested in pulls off the miraculous or executes the unimaginable. For the underdog @bethecorreia the road she took to get to fight for the belt was something akin to a Hollywood script where the ruthless antagonist knocks off the friends and family of the favorite @rondarousey 1-by-1 using excoriating language, breaking all the rules in aggressive fashion to snatch what the babyface (good guy) holds dear to her heart. The comments, the insane glare in her eyes, the dark charismatic flare on true villains posses was dramatically exhibited by Bethe to such a high degree that people I know that NEVER WATCH UFC came up to me and started asking questions about the fight. They were familiar with Ronda and her accolades but the consensus was ... "Who is this crazy b*tch?" and "She looks like she's ready to kill Ronda!" Now, having the look and actually doing it are two totally different things but when the video and interviews started rolling out it gave diehard fans, casual fans and unexpected curious pedestrians a level of curiosity strong enough to buy the Pay Per View or go to the bar and watch. And what we got last night was that moment in time when a 'once in a generation' athlete crafts an artistic display violence that gives the sports world something to talk about. Ronda Rousey's skill set is elevating with every fight and the scary thing about it is that she already had a headstart compared to the rest of the women in her division. I won't got to far in the future, but what you're seeing here is a shift in the balance of #thefightgame with Ronda Rousey set to become the most popular superstar fighter in the world on the same level of a Bruce Lee.