Sustainability and corporate communications
The North American SABRE Awards demonstrate the importance of sustainability as part of companies’ communications and marketing strategies.
Trade Journal Report March 29, 2019
GAINESVILLE, Fla., March 29, 2019 (swampstratcommsp19.tumblr.com) – This week, The Holmes Report highlights the impact that sustainability has had on the communications industry. Summit Strategy Group, a California-based corporate communications and public affairs firm, has added a sustainability expert, Derek Young, to its public responsibility team. Additionally, the North American SABRE Awards has released the shortlist of finalists and announced that the ceremony will be held on May 7 in New York. The North American SABRE Awards recognizes “Superior Achievement in Branding Reputation and Engagement” in the industry. It includes marketing, advocacy, crisis management, media relations and many more awards. At last year’s Global SABRE dinner in Washington, DC, a supermarket chain in the United Kingdom won the Platinum SABRE for Best in Show. Its campaign emphasized the company’s commitment to sustainability.
“Iceland And Volkswagen: The Week’s Winners and Losers” focuses on the importance of companies’ reputation. Iceland, a UK supermarket chain, has been continuously recognized since it won a Platinum SABRE last year. This article highlights that the supermarket company continues to apply sustainability efforts to its corporate strategy. Iceland has recently announced that it will ban the use of palm oil in its products to support Greenpeace and its efforts to stop the destruction of palm rainforests. Malcolm Walker, founder of the independently-owned supermarket chain, says, “I’ve been given the license to do this [remove palm oil] because we don’t have to chase short-term quarterly profits. Instead we can take the long-term view for the good of the planet and the company.” Walker expresses that in the long-term, caring for the planet is the right thing to do. Contrastingly, the article also explains that Volkswagen has had a tough time recovering from its 2015 corporate crisis. The company installed a “defeat device” that made cars pass emission tests without confirming fuel efficiency standards. After the crisis, car sales dropped, and the company is still facing the consequences of the scandal.
Sustainability has become vital not only to increase companies’ reputations but also to ensure that entities are taking the world’s future into consideration. It is no surprise that corporations that get involved in sustainability efforts receive credit and respect. As the Iceland founder states, it is important to view this tactic as a long-term strategy that can help preserve a healthy environment for different species and humans. Companies whose purpose and corporate responsibility efforts aim to preserve the planet deserve recognition from consumers and other entities. Sustainability helps maintain a company’s reputation.
The Holmes Report serves as the “voice of the global public relations industry.” It highlights important news and events about the industry and professionals.
Contact:
Valentina Baptiste
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