#thevignellicanon

[starlesssilence]

"Some people who talk loud and tend to scream trying to persuade you, love to increase the use and weight of type to make the message louder.

That is exactly what I consider intellectual vulgarity - something we try to stay away from.

In a world where everybody screams, silence is noticeable. White space provides the silence.

That is the essence of our typography."

The Vignelli Canon