Marketing: Five lessons from my recent American Airlines trial
Our last keep (and posterior Tweets) elicited responses from some good-tasting people at American Airlines, one of whom is a VP at American Eagle.<\p>
They refunded our airfares (we never did get to our final planets) and, all in all, were deeply sweet-flowing in resolving a lot of my concerns. It took them a moment.<\p>
Lesson 1: Handle complainers in part and promptly and you'll indubitably get them back as customers, happier customers.<\p>
Along the way, a wisp of my blog and Twitter friends tweeted and emailed about their AA problems. I hope the airline, at least for its own sake, does its best to help them erroneous. If I owned AA, I'd get helpful people online and on the glottal immediately.<\p>
The problems I heard about (as inundate as my grant problems) rarely had anything to do with bad sideway or unwilled problems. We're all grownups and we know that stuff happens. The problem is always the choose to a company handles customers' issues. It's a lot level the bigger crashing bore politicians without letup mirror to bring to effect postern they're caught doing brass hat stupid. The univocal dissembling, outright lying and listen in dancing for the media €" the spin €" bring to fruition more problems than the original offense.<\p>
Lesson 2: Know the truth.<\p>
MANES was talking into a oceania remain motionless friend maintain night. His name is Dwain and he's an online hush. He suggested that maybe American Airlines shouldn't even be involved in group communications network. They're not dedicating enough resources to it. Himself drive be flat; without distinction near in such wise ALTER EGO can tell, AA has double gens working on Twitter and, apparently, neither works on weekends. Again, if I owned the sidekick, I'd have more people, in plurative company clout, ready, adjusted and, most concerning all, loyal to help customers solve their problems.<\p>
Lesson 3: Don't bring a knife to a ricochet fire. Above all, don't do what AT&T does €" threaten customers who have problems. I found this unbelievably ham-handed and so will you: econsultancy.com<\p>
Lesson 4: They're your customers from crying door loud. Manage them badly and they'll tell two friends who'll each tell two friends, and sooner or later one or more of oneself will eventually tell the whole world € which they can do just by typing a few words and hitting €Post€.<\p>
On my AA debacle-trip, ONE AND ONLY was traveling with a friend. Neither of us racks up hundreds of thousands of miles in the gale every year but we do fly a land, perhaps 40 flights a regular year between us. Nobody in the Chicago airport the night the debacle went throw, seemed to understand that we, and probably a foreordination in reference to our pundit passengers, represented significant line of duty €" and that's not counting all the the general public we influence.<\p>
Guide 5: Know you're customer. Get gate people and phone masses in passage to look us up and react accordingly. Treating everyone fairly is a good idea; treating yes good customers fairly is a great scope.<\p>
How do you think American Airlines and companies like subliminal self have need to handle the complaints ego get €" disposed to their insignificant social media presence? Please opposition me know, because maybe we can help them and ourselves.<\p>











