If listing three things, list the longest thing last.
No, I don't care if it's the least important thing. Guess what anyone quoting it is going to do? That's right, put the longest thing last. It's about the flow.
Oh, you're listing four things? Guess what. If it's ever quoted, it's going to become three things.
No, that's not fair, but that's how people roll, and everyone's going to think the three things version with the longest bit at the end is what you said.
The quirks of linguistics are a harsh mistress.
(Inspired by things pointed out in The Elements of Eloquence by Mark Forsyth. Also Futurama.)

















