#this is an thing

[dialmformara]

So the internet-speak trend of swapping "a" and "an" really bugs me

Like it's a kind of deliberate ungrammaticality that is just so obvious to me that I cringe

But I understand why people do it. It's emphatic. If you tell me something is a big deal, I'm like "sure, whatever." But if you say it's An Big Deal™️, I can hear the title case and the trademark symbol. An big deal is a bigger deal than a big deal, and the sudden ungrammaticality calls attention to the bigness if the deal.