Apr 22, 2025
Thomas Berkley on Fixing Fulfillment Before Funnels
Most people think they need more leads to grow their business.
I’m Thomas Berkley, and I scaled multiple 7-figure businesses by focusing on the opposite—fixing fulfillment first.
If your backend is broken, your sales don’t matter.
That’s why I hired a Client Success Manager before hiring closers. That’s why I built onboarding systems before more funnels. That’s why I tracked churn before I tracked CPM.
Fix your backend. Protect your revenue. Build a business that actually scales.
Read more from me here.