**Finally posting this after months of seeing the pro-Joshlie fans, the Tayvins turned Joshlie fans, and just the random anons that come into my & @kaylornation ‘s inboxes and coming for our asses about hating on Josh and thinking we’re delusional that Joshlie is SOOOOOOOO in love and all that crap.**
This post will be talking about Josh’s venture capital company, Thrive Capital, and the investments which fall under it that are in some way associated to/with Karlie. If you didn’t know, Oscar Health isn’t the only company of Josh’s that Karlie promotes and it definitely wasn’t the first of it’s kind. Hopefully this adds further insight into how heavily business-based the Joshlie dynamic is and it’s effect on Karlie specifically.
The Case of Copyright Infringement
As I mentioned in my previous post, Oscar Health isn’t the only problematic company Josh has co-founded. In 2007, while still in college with fellow Harvard buddies Daniel Kafie & Mario Schlosser (remember him? Current CEO & Co-founder of Oscar!) they wanted to start a social networking company in Latin America which later became a gaming company called Vostu.
It’s been tagged as the Brazilian ‘Zynga’. (You know, the guys behind those old Facebook games like Cityville, Farmville, Café Mania, that Poker thing, etc. ) So much so that it’s even paired up and accessed through the Brazilian counterpart of Facebook, Orkut. Everything was seemingly fine; they were growing and had offices in New York, Brazil, & Argentina. Until in June 2011 when Zynga filed a lawsuit on the grounds of copyright infringement because of explicit ripping off of content from their games (in addition to other factors).
Here’s some side-by-side comparison shots of Zynga’s vs Vostu’s game interfaces:
Now Vostu filed a counter-claim against Zynga soon after, which was just a whole load of refusing to admit they were/are wrong. To quote Zynga’s general counsel, Reggie Davis:
“Let’s be clear – it is one thing to be inspired by Zynga games, but it is entirely different to copy all of our key product features, product strategy, branding, mission statement and employee benefits lock, stock and barrel,” Davis said. “We welcome Vostu into the arena of social games, but blatant infringement of our creative works is not an acceptable business strategy—it is a violation of the law.”
By December 2011, the two companies had a settlement out of court with an undisclosed amount & several conditions (changes to their games, dropping the counter-claim). Less than 2 months later in February 2012, layoffs started occurring within Vostu. By March 2013 after another round of layoffs, the company’s employees were down to at least 50-70 people (1/10th of what they started with). Since the company’s decline, even before Mario & Daniel left, Josh has notably distanced himself from it. Possibly even divesting and selling his stock to another person/company a.k.a. washing his hands of any dirt from this failed project.
Thrive Capital & the Karlie Connection
Moving on to the Thrive Capital (TC) investments that were actively promo-grammed by Karlie and/or have significant ties back to her. Just an FYI, all the data was taken from Thrive Capital’s Crunchbase account and the social media accounts of the people involved, other sources are hyperlinked back to the original owner!
1. Instagram - Investment: $50M, April 2012
This is pretty self-explanatory. The stunting (on both ends) basically revolves around blatant promos for his other investments, later grams, intentionally misleading posts, or Josh’s faux hipster art shots of Karlie and his ever famous troll posts. (perfect example: October 26, 2014 a.k.a. The Myanmar Misdirection)
Karlie’s Valentine’s Day 2015 greet for Josh (posted after the Kaylor ‘will you be my galentine?’ picture)
The ‘Kevin’ in question here is none other than CEO & Instagram co-founder, Kevin Systrom, another one of Josh’s buddies (of course).
2. Codecademy - Investment: $2.5M, October 2011
One year shy of their “first anniversary”, Karlie tweets this:
I consider this one of the biggest indicators she was going to focus on coding thus the extremely crucial relationship with the next company on this list.
Cute attempt at promo, but I think an annual endorsement from Obama was still more successful in getting attention for the company. 😂
3. Flatiron School - Investment: $9M, April 2015
Guess what launched in April of 2015, around the same time of this investment, apparently? Yup, the inaugural of the Kode With Karlie Scholarships (which has since been rebranded to Kode With Klossy as of this year).
At this point, Karlie had been taking classes at the Flatiron School for 9 (?) months already. The school’s Dean, Avi Flombaum, is friends with the two whom Josh knew previously from common hedge fund (investment company) circles.
4. GitHub - Investment: $250M, July 2015
Remember that vine of her learning to code ‘Shake It Off’ with Avi in 2014? Well, a lot of the Flatiron classes and coders like to utilize this particular site; Avi’s personal code for the song can be found here.
Here’s a “candid” of Karlie taken May 10, 2016. Notice the logo on her hoodie:
Guess where that came from! (as an anon lovingly pointed out as well!)
5. Warby Parker - Investments: $12M, September 2011 & $60M, December 2013
In 2014, the collaborative sunglasses line between Karlie & Warby Parker was launched. Warby Parker made a donation to Edible Schoolyard NYC, one of Karlie’s chosen charities, in behalf of the partnership. This is one of the more common-knowledge investments/involvements that Josh has in Karlie’s life which people know about.
Derek & the Kloss sisters were present at the launch dinner held in June.
While most people assume that Josh likes to focus on tech-related investments, he’s actually given a lot to fashion-focused start ups as well. The most notable of which are the next three ones.
6. Glossier - Investment: $8.4M, November 2014
Karlie’s been seen wearing this sweater multiple times, including that time where she stopped by in LA most likely to film her scene for the Bad Blood MV before departing from LAX with Lily Aldridge.
So in March 2014, Karlie had an interview in her home with Into The Gloss - Glossier’s online magazine of sorts. Probably one of my least favorite interviews of her’s to date because it was basically a whole load of product placements and it’s (one of?) the only article out there where she actually uses the term ‘boyfriend’ and alludes to Josh. Meh. She also name drops the next company & it’s product within the article!
7. Harry’s - Investments: $122.5M, January 2014 & $75M, November 2014
So other than that mention in the interview, we’ve got this like from her on the Harry’s company twitter that makes mention of Taylor (lol) after a second round of funding dropped from TC.
Unlike the other companies on this list, I haven’t come across a promo from Karlie that included an exact picture of this particular product and she hasn’t mentioned/been connected to this since.
8. LOLA - Investment: specific amount unknown but it’s been made public that Josh was one of 7 Angel investors who contributed to the company’s $1.2M funding in July, 2015.
In case you didn’t know, LOLA is a company that makes pretty & non-toxic tampons.
And it isn’t just Karlie promoting this particular product- even Kimby has as well!
9. Juicero - Investment: specific amount unknown but TC was part of the 14 investors contributing to the $70M funding in March, 2016.
Karlie made a big deal of opening that package from said company on her Snapchat dated May 26, 2016:
BONUS: Couple of other more known companies that Josh is involved with.
Maple - (Investment: $4M, November 2014) a food-related app owned by David Chang of Momofuku group of restaurants. Which of course, Karlie’s Kookies (since rebranded to Klossies) fall under it’s Milk Bar franchise.
Reddit - Investment: Much like LOLA, the specific amount of Josh’s contribution to this funding is unknown except that he was part of the group that raised $50M in September 2014, along with Reddit’s CEOs & even Jared Leto and Snoop Dogg.
Kickstarter - Investment: $10M, March 2011
Whisper - Investment: $36M, May 2014
Beme - Although this is one of Karlie’s own investments (the amount is unknown), it’s safe to say Casey’s done his part in broadcasting their stunt. Case in point is his video at this year’s MET Gala where they make an appearance (quite a long one actually). Previous to this, Karlie’s appeared multiple times on his vlogs and Casey (and friends Tim Kellner & Annalora Von Pentz) produces her videos on her ‘Klossy’ channel.
The question I get asked repeatedly is basically: What does Karlie get out of staying/bearding with Josh? Other than the cover to appease the media (when she’s asked), her management and high-profile traditionalist clients, and her own set of impressionable fans- a big part of how Karlie’s gotten to where she is now is thanks to this arrangement with him.
Just take a look at the biggest and most significant investment from this list, Flatiron (Coding) School. This is one of the main thrusts Karlie’s image and rebrand is built upon; the whole project that cemented a place for her as the ‘nerdy model who likes to code’ was most probably thanks to that hefty amount from TC. The increase in visibility for her on everyone’s radar whether it be candids-wise and events wise have been drastic as well. Not to mention the level of prestige these carry definitely adds cool points for her. I’m sure being invited to the White House Correspondents Dinner is significant enough, plus an appearance at the White House Science Fair with a shoutout from the President himself!
Not only that but her SM presence and earnings from it have also been boosted and influenced by the promos she’s done for/and with Josh. A December 2015 article from the NY Observer (which is owned by the Kushners as well, hah) talks about how much a model can earn from a single post; Karlie falls in between the $25,000-$50,000 rank. Beyond the money and (somewhat) increase in fame, the pros for Karlie on this one run deeper than they seem. Notice the people she associates with, from her friends to the very management that runs her brand image, especially in the past year or so.
This business relationship that Karlie and Josh have proves to be beneficial to them both. Do I agree with it? No. But it does it’s job, whichever one of those it may need to be in that moment - whatever is most convenient for them. Because this is what it really is, a relationship based on convenience for the parties involved; at it’s core a supposedly win-win situation. Speaking of relationships based on convenience, if you haven’t already, go read this article about the Kushner-Trump family connection and see for yourself the business circles they’re in run deep and wide.