Social Media Influencers
After reading Socialnomics, the idea of social media influences stuck with me. Influencers are people whose job it is to run businesses social media account. They collaborate with businesses to create campaigns that increase brand awareness and drive sales by promoting a brand or product to their social presence. If you want to learn more about what influencers do, click here to see a very informative infographic.
I thought that they were a great way for companies to stay relevant on social media. With all the different types of algorithms on Facebook and Instagram, it is hard to figure out who sees what on your page. I have personal experience with my small business and social media. It is very hard to post consistently every day to keep my clients engaged. I still haven’t figured out the algorithms, so I don’t know if I am targeting to the correct clients. I wanted to share some tips on how businesses could build a strategy for their social media influencers.
Below are some tips:
Identify your goals before reaching out. Thinking a campaign through from the types of influencers who your customers want to hear from to the assets you’re going to equip them with is crucial.
Break through the clutter. We are all bombarded with advertising that marketers need to be extra creative in the way they team up with influencers. Give them something interesting to talk about.
Focus on an experience. Instead of a simple product review, create an experience for your influencers to share with their network. This allows them to create more interesting content which leads to more engagement for your brand.
Always think visually driven. Equip your influencers with high-resolution images for their content. How can you help them create something amazing for Instagram?
Think outside of the box and experiment with different verticals of influencer topics. Track and monitor the engagement so you can scale the segments that work best.
Consider more content quality and niche topics as a priority. Numerical contenders like traffic and social data should only be considered once an influencer is assessed for a contextual fit.
Create a message that people actually want to hear and share. Whether it’s in the form of research, infographics, surveys, fun facts, etc. make sure your message is something unique and interesting.
Approach influencer marketing in a “network building” approach. Create a strategy that identifies the bloggers that lift your brand the most.
Thank you for reading. Check back later for more posts on the blog. For the time being, check out my Twitter, @benself8296.