Self washing dishes, a time saver!
People are looking for ways to make their life more easy. For example, generation Y (born between 1970 and 1986) thinks in a different way about comfort and luxury then the generations before them. A car is nowadays a symbol for functionality and not for richness. (de Rooij. J, Helfenrath, K. (2014).
"A combination between functionality and nature techniques."
Functionality means targeted, practical. For the generation Y, the service or product has to be relevant and applicable. I think that Tomorrow Machine (tomorrowmachine.se) must have thought the same way. This Swedish design studio introduced magnificent eco-friendly self washing dishes for in the kitchen. The dishes have a special self-cleaning coting witch mimics the surface of a lotus leaf. More industries use biomimicry for creating functional products, they crib techniques used by animals and plants. And so did Tomorrow Machine. They not only used a natural technique but they also made the product eco-friendly. This product is a combination between functionality and nature techniques.
The dishes respond to consumers needs towards comfort. Doing the dishes takes time and obviously, we do not have a lot of leisure time. Especially not the generation Y who just started working and making a family. These self-cleaning dishes can be a quick, easy fix for taking priorities in time.
Sources: http://www.oomt.nl/wp-content/uploads/2014/02/Rapportage-Toekomstonderzoek-2015-def.pdf
http://tomorrowmachine.se