Press Release: Agreement Announced Between Taxiwise and Touchmedia
Hong Kong, Monday, November 4, 2013: --- Taxiwise, the new taxi hailing app in Hong Kong, and Touchmedia, Hong Kong and China’s largest in-taxi media company, today announced an ongoing partnership. Taxiwise has signed a multiyear advertising agreement with Touchmedia in Hong Kong, who will give them access to their current 5 million taxi passengers per month and 3,000 plus taxis. Taxiwise will be Touchmedia’s exclusive hailing app partner in Hong Kong.
Touchmedia CEO, Bernie Auyang said, “We are very impressed with the Taxiwise technology and service. We saw them as a logical partner here in Hong Kong, and we hope, as they expand elsewhere, we can extend the relationship to other geographic areas. We are delighted to have them advertising on our screens and pleased to introduce them to our taxi partners.”
Lawrence Tse, Jean-Marc Ly and Truong Lam, the Managing Partners of Taxiwise, explained that they were completing beta testing and will launch at the end of this month in Hong Kong. The app pairs taxi drivers seeking fares and passengers seeking taxis, in any area, 24/7. The passenger knows immediately which taxi is coming, the driver’s name and contact information The driver knows where the passenger is located, their name and where they are going. Uniquely, the service is also available for venues including entertainment centres, convention and meeting areas, hotels and companies and has a built-in translation function, preventing misunderstandings for tourists and other non-Cantonese speakers.
To quote Lawrence Tse, “It takes the guess work out of finding a taxi. It is quick, easy, totally reliable and cheap, which passengers in research have loved. Drivers are delighted with the translation function which eliminates misunderstandings with foreign customers.”
Jean-Marc Ly elaborated on the reason for the agreement. “Touchmedia obviously reaches more taxi passengers than any other media. We can explain Taxiwise on the interactive screen and they can join immediately.”
The ad campaign on Touchmedia will launch in December for consumers and the Taxiwise team is currently working with Touchmedia and the taxis, signing up driver partners.
Taxiwise is a mobile taxi hailing app providing passengers an easy way to book in English or Chinese. For drivers, they get more quality orders, without language issues, as the app translates orders from English to Chinese. And for venues they can get multiple cars for their clients, whenever they need and book, manage and monitor them with an easy to use dashboard.
For more information, please contact Jean-Marc Ly at [email protected] or visit their website www.taxiwise.co.
Touchmedia was founded by its Executive Chairmanand Co-CEO Micky Fung in 2003 to develop state-of-art touchscreen media technology in China and internationally. Today, Touchmedia is already the largest in-taxi media company in China and Hong Kong, providing an innovative marketing platform which allows brands to engage consumers more effectively, building higher involvement for better awareness, recall and response.
For more information, please contact Joey Au, Marketing Executive at [email protected] or on [852] 3798-8160. For more about Touchmedia, visit our webiste：www.touchmedia.cn
