#NACE14 Accepted Panel: Career Services Must Live.
Kelli K. Smith, PhD – Assistant Director, Employer Relations, University of Nebraska-Lincoln, Career Services
Juan Andres A. Rodriguez-Nieto, MBA, PHR – Program Director - Career Services, The University of Texas at Brownsville
Andres Traslavina, M.S Ed – Director od Recruiting Institutional Development, Blackboard.com
Kent Phillips – Disney Internships & Programs, Educator Relations Specialist, Disney World Wide Services
Describe what you’ll teach learners.
Traditional career services and college recruiting models present challenges for recruiters, students, career services professionals, and constituents. When the average career services staff to student ratio is 1645 to 1 (NACE, 2012), often the only students being helped are ones that proactively seek it. Simultaneously, employers are increasing efforts to build brand and reach students earlier than ever.
At the same time, our field is faced with President Obama’s College Scorecard initiative and attention grabbing headlines such as “Career Services Must Die” (Chan, May, 2013). Discussion among colleagues is significant - some cynical, some enthusiastic – yet a structured dialogue in response is lacking. Through a panel format and a highly interactive discussion, this session will provide a critical analysis of the current context of our field from both corporate and educational perspectives, and brainstorm ways in which institutions and employers all of sizes, types, and budgets can scale their reach.
Why do learners need the ability to do what you're proposing?
With increased attention placed on career services in higher education in the past year, both career professionals and employers need to be informed on recent developments, understand the various perspectives among higher education and recruiting professionals in order to formulate their personal perspective related to their own context. A more informed opinion among all will assist in moving our profession forward.
Time will also be allotted to discuss the transformation of a traditional role in career services to what is on the horizon. Panelists with address the current and future challenges in college recruiting; the role of career services office in helping employers connect with students; the College Scorecard; the importance of infusing career development among all students; and provide examples of successful practices. Opinions and successful practices will also be drawn from the audience.
How will you teach learners to do the things identified above?
Provide a detailed outline of the structure of your professional development session including timing for each section of your presentation and descriptions of any activities learners will complete during the session.
5 minutes: Topic introduction
30 minutes: Panel presentation: Critical analysis of the current context of our field from both corporate and educational perspectives; transformation of the traditional career services role; current and future challenges in college recruiting; the role of career services office in helping employers connect with students; the importance of infusing career development among all students; examples of successful practices.
25 minutes: Audience small group discussion on reactions; opinions and successful practices shared in small groups will be submitted to a pre-determined hashtag and crowdsourcing document
15 minutes: Large group discussion; participants will be given personal reflection worksheets to complete on their own.
Learning Outcome 1
'After this session, learners will be able to: '
contribute during and after #NACE14 to relevant conversations about the expectations for transformation in university career services and the reasons behind the expectations after formulating their own critical analysis.
Learning Outcome 2
'After this session, learners will be able to: '
successfully utilize multiple social media resources to enhance their influence with students and colleagues, including LinkedIn groups, Twitter chats, and handles from both employers and thought leaders in career services.
Learning Outcome 3
'After this session, learners will be able to: '
provide, post-NACE via a crowdsourcing document, informed contributions to an ongoing dialogue on ways institutions and employers all of sizes, types, and budgets can scale their reach and transform.