#tv response analysis

[adalyser-blog]

The way trading TV advertising will change according to Initiative. Interesting article from Gigaom.

[adalyser-blog]

Above, Below, Through the line. Are the lines between direct response and brand campaigns starting to blur?

In this age of austerity are more advertisers applying direct response methods to their ad campaigns?

With traditional direct response campaigns, the use of unique phone numbers, SMS short codes, specific URL's and social media channels are essential for measuring response. 

We've recently worked with advertisers and agencies who wouldn't normally handle direct response campaigns but due to demand they need to adopt similar methods to measure how well a campaign has performed.

So, are bigger brand campaigns now using these same methods to measure effectiveness?

Some companies do not like having multiple phone numbers for different advertisements as it detracts from their well know number that is advertised on the Radio or TV. Some prefer to advertise a SURL (Specific URL) or facebook page and see how many web visits they get or new followers they attract. Whatever the call to action might be and however it is captured a well crafted creative and a good plan will invariably result in a positive outcome. 

But how do you measure and quantify a 'positive outcome'?

By using the same methods and processes, normally associated with loan companies, slips and trips or mortgage brokers, any advertiser no matter the product can apply some call to action and can measure how effective a campaign has been. Using that intelligence the advertiser can then optimise future campaigns. 

To find out more about how data analysis can help measure the effectiveness of your advertising campaigns visit our website and download our latest whitepaper on regression analysis.

[adalyser-blog]

Now rank TV Advertising by sales house and hour of day in Adalyser.

We have recently released two new 'compare by' options in our Comparison Analysis tool.

Alongside ranking by Channel, Programme, Viewings, Day Part etc, Adalyser subscribers can now rank their TV response data by 'Hour of Day' and via 'Sales House'.

Compare by 'Hour of Day' and at a click of a button you can view what hour of day generates most enquiries or web visits and what hour of day is the most cost efficient.

With the 'Sales House' option you can see how efficiently the sales house is overall in delivering enquiries or sales...compare ITV commercial channels together with all SKY channels. 

To find out more visit us online or call 0333 666 7366 and arrange a trial of Adalyser - On our website you can also download our white paper on regression analysis for TV and view our 60 second video.