#tweakker

[tweakker]

Flash Wins Gold in Activating BYOD Customers

Flash Wireless is a unique MVNO present in every US market and Puerto Rico. 

With customers changing their mobile provider on average every 48 months leading to 6 million monthly buying decisions, US MVNOs are always looking for ways to perfect their services and better serve customers. 

Flash allows mobile owners to bring their device of choice when becoming a Flash customer. After a simple check in its Device Wizard Approval tool for device compatibility with its networks, Flash aims to onboard all in the shortest of time and with least operational costs.

With BYOD a significant business driver for Flash, it comes with significant challenges in setting up these devices for network services. Having countless numbers of distinct device models to cater for, Flash needed accurate and always up-to-date device APN setup solution that can handle all setup scenarios cost-efficiently.

To secure the gold medal in Activating BYOD customers, Flash chose the fastest, most accurate and cost-efficient APN setup method: automatic device setup.

The solution? Only One. Read about it here.

[tweakker]

MVNOs, 4G Route to Eldorado

It’s a gimme. If a mobile virtual network operator (MVNO) doesn’t know what type of device is joining its network or its capabilities, an awful lot of wasted time and cost will be spent by their marketing gurus in upselling useless services. And with MVNOs running lean ships on tight margins, higher than necessary OPEX risks their long term financial health.

When Sprint took the brave step to allow MVNOs to offer 4G services to their mobile subscribers, this appeared at first glance to be the ultimate dollar generator. There were a couple of hurdles to overcome on the route to Eldorado … some of their subscribers might not want to buy expensive 4G devices, or to pay a hefty premium for 4G access.

A third factor also came into play – with the BYOD movement becoming a global trend and increasing numbers joining MVNO networks, the only knowledge of their device population was whether they were using a classic SIM or a mini version.

Over 70 MVNOs use the business intelligence solutions of Tweakker to onboard new subscibers via its cloud. Some also use the firm’s device data solution to know about every feature and capability of every device in its network.

The upshot is that Tweakker-enabled MVNO marketeers can run targeted sales campaigns to specific subscribers. If you have a low-cost feature phone, you won’t be offered 4G. If you have the latest smartphone, you will. Today Tweakker’s device data identifies more than 1,000 distinct 4G capable device models, nearly 200 LTE-Advanced devices and over 100 4G devices that also support Voice over LTE service.

In short, through Tweakker, an MVNOs’ route to 4G Eldorado is guaranteed.

[tweakker]

Globetouch Contracts Tweakker for Global MVNO Customer On-Boarding

Tweakker solution improves customer care and time to revenue for service providers  

Crawley, UK,  23 March, 2016: Spirent Communications plc (LSE: SPT) announced today that its Tweakker device intelligence solution has been selected by mobile virtual network enabler (MVNE) Globetouch to provide cloud connectivity services to end-users of its global network of mobile virtual network operators (MVNOs).

By offering Tweakker’s cloud services to MVNO customers in over 100 countries and embedding them on MVNO websites, local care centres have the tools to on-board new users onto a network in the shortest timeframe, leading to earlier revenue generation and lower operational care costs.

Globetouch offers mobile services and packages to MVNOs, device distributors, enterprises and machine-to-machine (M2M) service providers and uses superior mobile connectivity to improve customer loyalty and satisfaction.

“Globetouch has the vision to build the most advanced cloud-based mobile ecosystem for MVNOs world-wide and this service agreement with Tweakker enables us to offer the one missing piece in the perfect cloud solution for provisioning data services,” said Ori Sasson, Chief Executive Officer of Globetouch. “MVNOs now have the most effective end-to-end connectivity platform for on-boarding users of region-specific and well-known devices alike and we expect local care operations to slash some 90% of costs usually associated with connectivity care as a result.”

“Tweakker is delighted to enter into this service agreement with Globetouch and to help it to achieve its compelling vision of a one-platform cloud mobile ecosystem for MVNOs worldwide,” said Tweakker’s Chief Sales Officer, Magnus Petersen.  “In this always-connected era, every minute counts and on-boarding customers quickly is increasingly important for new revenue streams.”

With Tweakker’s self-care platform cloud-embedded on local MVNO websites, end users can effortlessly enable data services on their phones. Based on handset capabilities, the right settings are sent over the air within seconds or displayed as step-by-step guidelines. Alternatively, if a customer chooses to call a care centre for connectivity support, agents can reference Tweakker’s data setting platform.  

Importantly, with iPhones being unable to support over-the-air (OTA) set up, Tweakker will provide Globetouch with a dedicated  iOS application to configure these devices. By accessing the app, iPhone users will have their phone configured automatically within minutes.

Through Tweakker’s device library, MVNOs can tap into the world’s richest and most accurate device capability data, with over 150 data points per device, to enrich their subscriber insight for marketing and business decision purposes.

Click here for short Tweakker intro! 

About Spirent Communications plc

Spirent Communications plc. (LSE: SPT) is the leading provider of verification, assessment, analytics, and device intelligence solutions. We enable those who deliver networks, connected devices, and communication services to provide a superior user experience. From service provider networks and enterprise data centers to mobile communications and connected vehicles, Spirent works with leading innovators to help the world communicate and collaborate faster, better, and more securely. For more information visit: http://www.spirent.com/About-Us/News_Room 

[tweakker]

Spirent Tweakker Wins Ground Breaking US Connectivity Deal

Spirent’s cloud device intelligence service now available to US MVNOs through Service Agreement with Prepaid Wireless Wholesale; Ready Wireless first to sign up

Crawley, UK – June 4, 2015 – Spirent Communications’ device intelligence solution Tweakker has been selected by Prepaid Wireless Wholesale (PWW), North America’s largest mobile virtual network enabler /aggregator (MVNE/MVNA). The MVNE/MVNA is offering Tweakker’s device intelligence cloud service to many US-based mobile virtual network operators (MVNOs), with Ready Wireless being the first to sign up.

Like all MVNOs world-wide, the challenge facing these carriers is that devices all have different instructions for programming Data and MMS. With Tweakker’s cloud device intelligence solution, connectivity issues for Data and MMS are a thing of the past.

When it comes to smartphones, it takes on average three calls costing on average $45 per user to get them on line and to start generating data revenues from use of social media such as Facebook and Instagram. As a result, out of the box APN configuration has become a mission-critical requirement for any MVNO and for any MVNE/MVNA platform. Through PWW’s partnership with Tweakker, the firm can solve its MVNOs any APN issue. Tweakker’s device intelligence cloud service that analyzes and configures all handset models from known and unknown handset manufacturers is unmatched in today’s carrier market.

Brandt Mensh, PWW’s President comments: “At PWW, we are continuously working on new, industry leading products to help our MVNOs succeed in the marketplace. The Tweakker program will expedite handsets to the marketplace, and increase ARPU as Data adoption will increase.”

Dennis Juul Poulsen, general manager of Spirent Tweakker, comments: “By partnering with PWW, Spirent Tweakker has the potential to rapidly grow its MVNO footprint in America to at least 800,000 device users. We expect that user base to grow significantly.”

Simply put, Spirent Tweakker enables MVNOs to build brand confidence and better profit from average revenues per user (ARPU). With Tweakker, MVNO’s have no upfront costs; only a monthly fee is charged based on user connectivity numbers.

The Tweakker Device Intelligence Cloud solution uses highly accurate device intelligence data trusted by over 100 carriers. Accurate device data is particularly important in the MVNO segment because many customers bring their own devices into the MVNO’s network (BYOD).

Spirent is the only Device Intelligence vendor on the market that runs a daily proven in-house verification program for device data, device settings and analytics. Each day, all Spirent’s 100 plus operator customers are provided new verified data, while other device management vendors offer only monthly updates, with hot updates on separate order.

For a short intro of Tweakker visit: http://en.tweakker.com/intro/ 

[tweakker]

MVNO, JOIN Experience, Expands European Footprint in Seven Days

Mar 4, 2015

Virtual carrier, JOIN, expands its world-class smartphone experience to Belgium; by teaming with Tweakker, the carrier can minimize customer care costs up to 95% in the process

Crawley UK, March 4, 2015 – Spirent Communications’ Tweakker, part of Spirent’s device intelligence business, announced today that it has extended its access point name (APN) setup platform for Luxembourg-based JOIN Experience (JOIN) to cover Belgium. This extension, developed in just 7 days, signals the beginning of the mobile virtual network operator’s (MVNO’s) European expansion and will enable the firm to minimize customer care costs by up to 95%.

JOIN was successfully launched in Luxembourg last year, and the company has since developed network agreements with tier one carriers across Europe. These agreements allow JOIN’s customers to access any network within Europe and benefit from EU-wide calling and data pricing equivalent to national rates. Now, subscribers have no billing shocks when using JOIN-enabled devices anywhere in Europe.

JOIN’s management sees EU-wide mobile rates and issue-free customer mobile experiences as keys to achieving their goals. They have therefore adopted Tweakker’s APN setup platform to provide instant connectivity settings upon device power-up. JOIN also offers their customers Tweakker’s self-care interactive smartphone guides, covering any smartphone support issue. Spirent Tweakker has long strived to provide exemplary customer service levels and enjoys a world class reputation with over 100 carrier and virtual carrier clients worldwide. As a policy, the company resolves integration projects with clients within days, and enables MVNOs such as JOIN to integrate Tweakker’s customized solutions and roll out new business offerings in the shortest timeframe.

“Key to JOIN’s success will be providing customers with the ultimate problem-free experience across Europe,” says Pascal Koster, one of JOIN’s managing directors. “By aligning and automating our business connectivity process with Tweakker’s APN setup solution, we can reduce customer care costs by up to a staggering 95% per issue. And with self-care interactive device guides, we have the toolset needed to ensure a world-class customer experience from power-up.”

“Once again, Tweakker has demonstrated its value to the fast expanding MVNO market,” said Sune Sonne Andersen, Tweakker’s vice-president, products. “By developing a customized customer care platform for JOIN within seven days, the MVNO was able to accelerate its Pan European business plans and significantly reduce customer care costs in the process.”

For a short intro of Tweakker visit: http://en.tweakker.com/intro/