As we head towards December, our final project has been given in type class. We’re heading towards creating our own type posters but before we can start doing that, research is necessary. I took to my favourite place for visual imagery and got scrolling.
Top-Left: I chose this poster as an example because I really liked the way that the letter ‘A’ was stacked from transparent to more opaque. The use of white space is interesting. However, the loss of the letter ‘C’ was an interesting choice. I can see that the goal was to even out the lines to create a justified piece. However, it doesn’t really work so well when other letters have been stacked like that, with the larger letters beside them. The absence of the ‘C’ is too notable.
Top-Middle: I think that this poster does a really good job not only with its choice of colour, but with its layout especially when pertaining to the main statement in the poster. It really is ‘Joyful Noise’. I know for sure that I’d like to be successful with my colour choice, and if not black and white, I’d like to use something vibrant. Maybe even yellow! My yellow spread in my magazine project from last year is still one of my favourite things.
Top-Right: This poster once again caught my eye due to the colour. The vibrant colour contrasts well with the black lettering. It’s a good foil for the contrast in font sizes.
Middle-Left: I chose this sample because I like the compartmentalization. I think that it’s an effective way to look at the type and get people to focus on each individual piece of the composition. However, despite the fact that it makes it easy, I think it feels a little rigid to me. I guess I’d like to come up with a similar trick.
Middle-Middle: Oftentimes we put the things we like most in the centre of a composition, a lot of the time without thinking. I think I managed to do that myself with this example! This piece is absolutely beautiful in my opinion. I love the way that the type makes up the illustration in this. It’s purely typographical but the type comes to life in this layout. I wasn’t sure I wanted to include imagery in my poster until I came across this one.
Middle-Right: I think that this example is very successful with hierarchy. Your eyes go immediately to the title of the font. They then jump from each little tidbit of information until the font becomes too small to read.
Bottom-Left: I can’t say that I like the use of colour in this one but I do like the layout of the type. I do like the incorporation of every bit of the font. I love the way that the fractions look stacked up as well. This poster is a good example to go off of when trying to figure out all the different aspects of a type.
Bottom-Middle: I like the colours in this piece as well as the use of white space. I think the layout is thoughtfully done and done with precision. I just chose it as something I would like to emulate.
Bottom-Right: I really thought that this was a neat way to do a type poster as it gives a nod to the New York Subway system which uses this very font in its signage. I think it’s a good idea to follow a theme when working with a popular font like Helvetica. I also just really enjoyed the bubbles of colour in this poster.
All of these posters intrigued me in some way and got my brain going. I’m excited to see what I make from this. Research has quickly become one of my favourite parts of a project as it’s interesting to see what came before.
As for my two fonts, I have decided to go with Butler & Montserrat. I feel like both of these fonts offer a diverse range of styles to work with for this project and that I can have fun with them.