#ugc moderation

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AI Content Moderation – How Brands Utilize it to Manage Social Media Reputation?

Increase brand value through social media reputation. Social media has become part of brands' marketing strategies,

Increase brand value through social media reputation. Social media has become part of brands' marketing strategies,

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User Generated Content (UGC) which is also known as User Created Content (UCC) is the content provided by the users on an online platform.

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Why is Content Moderation Important For User-Generated Campaigns?

User generated contents contains different types of opinions and expressions through written texts, images or videos. And such contents may also contain objectionable visuals or which is not favorable for many people viewing such contents.

Social media is the major source user generated contents are posted in high volume every minute creating a challenge for such platforms to monitor and control as per the restricted policy and regulations protecting unexposed people in our society.

Content moderation is the most effective technique, that can control the user-generated contents on social media and other similar platforms. So, we are right here to discuss and know why content moderation important for user-generated campaigns.

Six Reasons Why is Content Moderation Important?

#1- Brand and Reputation Management

The first and farthermost importance of content moderation is, it helps companies to protect their brand and reputation in the market. As big organizations and well-known companies are more cautious about their brand image in the market. Hence, they keep an eye on their official account on social media pages or such platforms.

UGC moderation helps marketing strategies to curate the unfavorable contents timely or solve the queries of the customers keeping them intact and happy through nonstop engagements. It is important for brand and reputation management with social engagements.  

#2- Understand the Sentiments Of People

Content moderators keep watching the posts, comments and feedbacks or their customers or interest of audience, so any kind of favorable or unfavorable response also helps marketing experts to understand the opinions of people towards a products or services.

The audience response, helps companies to make the necessary changes into their products or services and keep their customers happy and satisfying. Smartphone makers get such response in advnace before launching their phone, and such valuable outcome can help them to understand their customer’s preference and budget.

#3- Controlling the Erotic/Spam Contents

Large number of population is using the social media and other online platforms, and they also post explicit or suggestive contents that are not suitable for common public. Erotic and porn images and videos are posted to gain likes and people’s attention.

But content moderation service can control such things. With live content moderation service such images or videos are removed immediately from the social platform, helping under age population stay away from such contents or people also avoid watching such things publicly, that really makes them embarrass in various situations.

#4- Helps in Gaining Organic Ranking

The most important favorable of moderating the user generated contents, is it also helps to gain the organic ranking on the search engines helping companies to improve their online presence. As any kind of negative feedback or reviews towards a products or services directly affects the ranking of a website on top search engines like Google.

A content moderator can solve the queries of such audience or moderate the contents before it appears and influence other people on the same platform. UGC also helps your websiets to rank faster on search engine and a timely moderation helps to gain the ranking organically.

#5- Dealing with Trolling and Criticism  

Trolling has now become a trend on social media and similar online channels, and upset customers troll their service providers, even they also do the same with individuals or well-known personalities.  

But UGC controlled with moderation helps to minimize the impact of such trolling. Experts assist them and try to convince or keep them away from your official account protecting people and brands perform better in the market place.  

#6- Rapidly Scale the Online Campaigns

The importance of content moderation is not only limited to social media platforms, but it also helps to run an online campaigns successfully. You can run the scale up your online marketing strategy push your new launches publicly available as soon as possible while keep them aware about their new features before the launch.

Moderating the user generated contents becomes imperative in nature when you have such critics in the market. It helps you to operate in the market without affecting your personality and reputation. And Cogito like companies is providing the data collection services and content moderation service for social media and other online platform with best accuracy.

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What is User Generated Content Moderation?

Today, User-generated content (blog or forum comments, photos, reviews, videos, and tweets, etc.) is one of the most powerful and influential marketing tools than any other media type.

Recognizing the power of UGC, most of the worldwide brands are implementing UGC into their marketing efforts. Some can have positive impact of UGC whereas others can have a negative impact on their business. So leaving your brand in the hands of public can be dangerous for your business’s reputation. This is why you need User generated content moderation!

UGC Moderation means scanning of User generated content for text, video, or images that violate your brand's values. For example: images consisting of nudity, racism, and more. The only goal of moderation is to protect your users and your brand, without affecting user experience.

UGC Moderation is of three types:

Content Moderation

Image Moderation

Video Moderation

Content Moderation – Content moderation is the process of eliminating profanity from the website, blog, and forums, etc. that can ruin the reputation of your website.

Image Moderation – Image moderation is the process of confining, analyzing, moderating, approving, and deleting any image that is posted to your website.

Video Moderation – Video moderation means filtering videos. It keeps your video feeds free of explicit content and help retain your brand image.

Need of Image Moderation

The user generated content shared on websites and social networking sites is not limited to comments and posts. User generated images also gets shared on the websites and on social media. Images like photos and infographics are the best way to engage with the users. However, the user generated images shared on website might be offensive or contain nudity. These offensive user generated images can harm the reputation of your brand. Proper image moderation is required to moderate user generated images and to maintain credibility of the brand. Some brands also employ people to moderate user generated imageson their online campaigns/ communities and make use of editorial judgment to evaluate them. But hiring a team of moderators can be very expensive for companies, particularly for social media websites where images are accepted in high volume. It’s advisable to use content moderation APIs to moderate high volume of user generated images on your community or online campaign.

Criteria to moderate images

The general criteria to moderate images used by most of the image moderation service providers are: Images will be deleted from the database that:

Contain nudity or partial nudity

Portray hate or hate crimes

Contain violence

Contain offensive gestures or language (English Only)

Contain drugs, drug paraphernalia, or drug use

Appear blank or broken

Who can use Image Moderation Service?

Anyone who needs fast and an efficient way to filter images can use image moderation service.You can use image moderation services to moderate or filter any web-hosted image including avatars, profile pictures, contest entries, photo album pics, etc.

How Image Moderation Service Work?

You may simply follow the standard criteria and start sharing images right away. You can also contact the image moderation service providers to create custom moderation criteria for you.In case if you have hired any image moderation service then you justsimply need to submit the URL for an image to their HTTP web service. The experts will quickly moderate your image and the results of moderation will be returned to you via a callback URL that you had provided.

Many moderation service providers offer a 100 image free trial pack to moderate your images. You can visit them and can try their offer pack to find out the best option for you.  

Need of video moderation

Today, consumers rely more on UGC content. They are demanding, more diverse and require greater variety of User generated video content. Here are a few user generated video content genres:

For education purposes –Various organizations are offering a wealth of information by uploading class lectures for students on various courses.

DIY and instructional videos- Users can search for anything from learning to cook their favorite dish to understanding the working of a software.

Video Games- Consumers can find anything from coverage of professional e-Sports to game tutorials, walk through etc. on sites which host user generated content.

Since past few years, videos have started taking over the internet. They stimulate both visual and audio senses in a short span of time. They offer education, entertainment, a way to express your opinion, or to market a product.

A huge number of internet users are creating videos including subtitles for foreign movies, mash-up videos of commercial material, and tribute videos. Although this content is slightly controversial as it’s connected to copyright material, but users can create videos as long as they adhere to fair usage policy/ without copyright infringement.

Importance of UGC

UGC is trusted 50% more than other content over the internet. When it comes to business, videos can offer great exposure. So it’s really important to keep user generated videos moderated, as offensive content can ruin your business’s credibility.

The popularity of UG videos also increases the chances of negative exposure, as users can upload anything to your video channel. But overall, user-generated content offers audience-trusted insight into your brand’s integrity and reliability. These videos enhances your brand’s image and offer content for your next marketing campaign.

So to protect your business credibility and integrity, it’s really important to moderate your videos. We understand how important it is to have the UG videos live on your site immediately after submission. It is better to hire video moderation services for your brand to keep up with the pace. It will help you to moderate thousands of videos per day for basic violations such as obscenity, nudity or offensive gestures, etc.

A free video moderation trial pack is available by many video moderation service providers to moderate you videos. You can start your free video moderation trial now!