Umbro Velocita Pro
It’s always great working with our friends at Umbro and this week saw the launch of Umbro’s lightest football boot ever, the Velocita Pro. Umbro asked us to design a box to present this beautiful speed boot in a way that told the lightness story whilst also grabbing the attention of those lucky journalists, retailers and influencers who received a sample of the new boot.
Staying true to the boot, we suspended the Velocita Pro upside down in a clear box. When lifting the lid, you also inadvertently lift the boot at the same time so it’s a surprising way to feel the super lightness of the boot before you’ve even got them on your feet. Phew, we’re feeling all lightheaded here now!
For more Umbro goodness: http://youtu.be/UsIiAzvNgnk