#underarmourhunt

[chasing-spencer]

Big man putting in the work this weekend. #underarmourhunt (at North Dakota) https://www.instagram.com/p/CFo3BzBJcwn/?igshid=6px9jipafqk5

[dieselfumesniffer]

In this modern day of brand building and marketing memories are very short. That said I don’t know that I have ever seen a company go from looking good at the Olympics one day to having customers and non customers alike screaming for a boycott the next the way Under Armour has. They may rebound, they have smart people working there that have been masters of marketing. That said, a double shot to the foot like this could be something studied by business students for years to come.