Typography Is About Understanding, Not Readability Good typography is about empowering the reader to process what they are reading and turn that information into knowledge. Setting a goal of legibility and readability for typography seems obvious, but only if you think the goal of reading is to finish reading. Putting the stress on readability and legibility as the primary qualities of good typography turns reading into a race. Legibility is like a sprint, where we want to get through the course as quickly as possible. Readability, then, is like a marathon, where speed is important, but endurance is key: you want to get through the entire long course as quickly as possible, but this means pacing yourself so that you are not worn out before the finish-line. The end goal of reading text, though, is not speed or even endurance, it’s understanding. The purpose of reading is to remember and process the information being read. Therefore, the goal of good typography should be to aid the reader in remembering and understanding what they have read, while allowing them to do so as quickly as possible. Understanding and readability are not mutual exclusive, but, surprisingly, they are sometimes at odds. https://cranfordteague.https://medium.com/typography-is-about-understanding-not-legibility-70274322a3a2
