Beetle Rhind photographed a recent campaign for the Land Rover Defender 90. Captured in London, Beetle’s images highlight the Defender’s sculpted design and the precision that fuels performance.
Creative Agency: Project 3 agency
Production: The Rascal Film Co.
Creative Director: Rachel Crowther
Senior Art Director: Joseph McCrae
JLR Advertising & Production: Calum Spooner
JLR Creative: Joseph Cant
Photo Assistant: Ruben Davies
Digital Tech: Shivy K
Executive Producer: Will Preston-George
Executive Producer: Rory Mills
Stylist: Alesha Jivanda
Props / Set Stylist: Charlie Heath-Martin
Talent: Giziel Eliezier
We're asking all our readers to show us the content of their packs. Here's a great submission from avid reader Kyle.
My name is Kyle, I work as an IT technician for a Corporation that sells hard to find and old times products as well as local Vermont food/products. My everyday carry/work pack is the Goruck GR1. It is so far the best urban work pack I have been able to find so far, and I own quite a few packs. I’m very impressed with the build quality, the fit, and its ability to comfortably hold everything in a relatively low profile pack, hugging close to the body.
GR1
Boss Guard Work Gloves
5.11 Wool hat
Generic Bandana
Maxpedition Mini Pocket Organizer with mechanical pencils, pens, spare Rite in the Rain notebook, iPhone charging cable and spare earbuds.
Beats by Dre Headphone (Got them free from previous employer)
Dual Hydroflasks, 1x 40oz for water, 1x 18oz for hot beverage
SOG power assist multitool
4 Moleskine notebooks in varying sizes
Kindle Paperwhite
Dry Bag with assorted teas and snacks
Macbook Air 11" (Circa 2011) with generic neoprene sleeve
BUBM organizer with various cables, Flash drives, adapters, and EXT HDD
Triple Aught Design Shemagh in Deception
Editor: Nothing helps our pack choices more than learning from others. Whether it's your tried and test combination of items or something new you're trying out, we want to see it. Click here to read our brief guidelines for sending in your own loadout, or click the link below to get started right away.
