Division-D: A Step Ahead
by Jarrod Farensbach
It’s been said, illustrated, and proclaimed thousands of times that the world in Digital Advertising is ever changing. Right when you think you’ve figured out the up and coming trend, a new one arises to wrap your head around. Here at Division-D we’re well aware that finding the new trend, or addressing that new issue quickly allows us to stay one step ahead in the industry and continue our exponential growth.
One trend, or shall I say problem that has arisen is that of Traffic Quality. Traffic quality could mean less than desirable placements within the site or Invalid Traffic (IVT), which is basically traffic that is not human generated. It’s fake. It’s clicks, impressions, or any traffic that is able to inflate and fraudulently pat the numbers.
At Division-D, we’re continually taking steps to ensure traffic quality. Our Media Buying team is responsible for making sure the placements are high quality and valid. On a daily basis, we onboard new, premium publishers are appropriate for our clientele and have favorable performance metrics.
Our task of managing our partner’s traffic quality requires continued commitment and monitoring by everyone throughout our company. We’re confident all of the steps we have taken and continue to take is what sets us apart in the industry. With an open dialogue with our partners and servers there’s no reason why Division-D can’t continue our upward trend of becoming the best in Digital Advertising.