Mar 16, 2017
Is your brand bland? Here are 2 ways to avoid it.
Bland is defined as:
“lacking strong features or characteristics and therefore uninteresting.”
It is fear of being unremarkable that haunts the dreams of marketing professionals around the world. A common problem with average brand management and marcomms however is that this fear translates into solutions that lapse into self idulgent shock tactics, self referencing obsession with wit, and or a…
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