Modern Farmer
As many of us know, the farming life can be an epically tough vocation. And as some of will also be keenly aware, this has been more true for some than for others. Thanks to a recent scanning project, we’ve had our eye on the story of The Modern Farmer, a publication produced by the National Federation of Colored Farmers (NFCF) during a stretch of economic history that was hard for most folks in the United States—1929 through 1949—but especially so for African Americans confronting the vise of Jim Crow in the American South. As Black History Month closes out for this year, we’re pleased to share a little of what we’ve learned about this remarkable publication and the people who produced it.
Issued monthly, The Modern Farmer was first and foremost a periodical release of current news of interest to African American farming households. Its purpose: To share information that would advance the efforts of the NFCF in building the capacity of America’s black farmers to prosper. Founded in 1922 by a group of African American entrepreneurs and attorneys led by broker James P. Davis and heavily influenced by the teachings and philosophy of Booker T. Washington at the Tuskegee Institute, the NFCF had an initial early focus on building cooperatives and procurement/distribution networks. With this approach, the Federation hoped to secure reliable markets, good prices and fair interest rates for participants, attract a growing membership to these networks, and ultimately make it possible for rural black communities to take care of themselves. Over the years, as it became clear that (yet again) black farmers were being excluded from the benefits of New Deal legislation and programs, the Federation also turned attention and energy towards strengthening African American farmers' political clout.
Flip through the monthly issues of The Modern Farmer across its 20 years of publication, and you can't help but be impressed with the community purpose that emanates from its lively pages. Reports of farmstead success and tragedy, pithy advice on personal care, nutrition and diet, and school news published in its pages evoke a vibrant sense of shared experience and mutual care. Announcements about scholarship programs and religious conventions publicize opportunities for personal growth. News about lynching events and racially discriminatory hiring practices at specific firms and factories inform its readership on the specific dangers and challenges (and sometimes also more hopeful breakthroughs) happening at local, state as well as national levels. Of course, the periodical’s dominant content most certainly pertains to farming, as it provided a steady feed of news relevant to farm techniques and operations (e.g. "Ladybugs Used to Save Apples from Insect Parasite"), trends in markets and product marketability (e.g. "Federal Buying of Wheat Said to Be Justified" and "Potash Improves the Baking Quality of Michigan Potatoes"), and financing ("Biggest Fund in United States History Authorized by Senate: Two Billion Dollar Credit Assures Real Relief." ). And certainly not least: Across all of its pages, a strong editorial case for the power of organizing and collective strategizing will not be lost on any reader.
Given its timing, the NFCF was not poised particularly well for success. The 1930s were, after all, years that Jim Crow was maturing to its full, noisome ripeness in the American South, adding a huge handicap to widespread African American advancement in any pretty much any industry. While the color line may have been less brutally enforced elsewhere in the United States, it remained, of course, a perniciously widespread reality in American socioeconomic life in all corners of the country. And then of course, there were financial and natural disasters that shaped the Great Depression of the 1930s. Precipitous drops in commodity prices, crushing debt, floods, dust storms, heat waves, pest plagues spelled disaster for farming communities across the United States, black or white. Finally, of critical importance: the NFCF suffered from a serious internal weakness as well. Organized and largely led by prosperous black businessmen and professionals, the Federation was faulted for not sufficiently speaking to the realities of the land-poor tenant farmers and sharecroppers who made up the bulk of the black farming community of the rural South and who ultimately saw their interests and concerns better served by sharecropper unions and more politically engaged civil rights organizations of the 1930s.
Yet the NFCF was nothing if not energetically determined in its hope of making successful collective self-help and, eventually, a greater political voice, a reality for black farmers. For a time at least, there was good reason to gain confidence about this prospect. In September 1930 "The National Federation of Colored Farmers .... reports that 500 farmers in Holmes County, Mississippi have made the first purchase of a carload of groceries and supplies through the federation. The farmers, by wholesale buying, saved 42 percent on the cost." Later that year, promising negotiations between African American merchant associations in New York City and black farmers with melon and other fruits to sell had begun. By 1939, The Modern Farmer was able to spotlight an impressive victory on its front page: The Special Assistant to the Administrator of the U.S. Agricultural Adjustment Act had been successfully enjoined to meet with the NFCF to address concerns about the Act’s deleterious effects on black farmers.
Mann Library has the good fortune of being able to offer the full run of The Modern Farmer as part of its special collections in historical agriculture. As far as we know, we may be the only library with this rare and important piece of African American history in its collection. But we’re also happy to say that you don't need to actually walk through the front doors of our building to get a look at this treasure. Thanks to a recent scanning initiative, The Modern Farmer is now available for anyone with access to a computer and the internet. We invite you to take a look at archive.org. It is worth a good, long browse, for across the lively issues of its two decade run, you will get an amazing view of unflinching determination. The history of African American farmers in the United States may be one of contending with bitterly long odds—but what materials like The Modern Farmer make clear, black farmers have never been silent, passive or submissive in working to make these odds, well, unacceptable.
Sources:
Gordon Nembhard, Jessica. Collective Courage: A History of African American Cooperative Economic Thought and Practice. The Pennsylvania State University Press, 2014.
Roll, Jarod. "The Lazarus of American Farmers": The Politics of Black Agrarianism in the Jim Crow South," in Beyond Forty Acres and a Mule: African American Landowning Families Since Reconstruction, edited by Debra A. Reid and Evan P. Bennett, Gainesville, FL: University Press of Florida, 2012, pp. 132 - 154.
The World of Jim Crow: A Daily Life Encyclopedia, edited by Stephen A. Reich. Greenwood, 2019 (https://books.google.com/books?id=ti6bDwAAQBAJ&pg=PA326&lpg=PA326&dq=Leon+R.+Harris+NFCF&source=bl&ots=skyrKCpGoq&sig=ACfU3U0u43uEPn0fRWIBhZ3u3DoMGiIcNA&hl=en&sa=X&ved=2ahUKEwjQstOJmvLnAhUZl3IEHWMIDywQ6AEwDnoECAsQAQ#v=onepage&q=Leon%20R.%20Harris%20NFCF&f=false)










