Tumblr video format guide
a.k.a. How to make a video I downloaded from TikTok/Twitter not to look like crap here.
So, this is something I learned the hard way, and I decided to share it with you all. Especially videos from TikTok look awful here if you don't re-encode them.
There's this Tumblr help page about posting videos that says
Well, I downloaded Handbrake and these are the presets you'll see
You most definitely don't want to use General -> HQ 720p30 Surround, because it adds two audio tracks, and I'm not sure if it's even Tumblr compatible. Fast or Very Fast 720p30 should be ok to use.
If you're using other video editors/tools, the main point seems to be that you are using
H264 encoder with Main profile (or Baseline profile if you want to play safe) and level = 3.1
FPS, audio format and video resolution don't seem to matter so much but probably better to use recommended/most used values/formats, i.e.
Video resolution = 720p (but avoid upscaling). 720p is the best for videos downloaded from TikTok/Twitter, but if you're uploading your own videos with good picture quality and bitrates, 1080p should be fine also.