#viscominbusi

[austinlonie]

Non-profit organisation re-structure

Submission for  DESN602

We found that the main problem of this was the overload of information which was not presented in an easy to read way. Also, the explanation of what the organisation stood for was in extremely small text on the home page which I only noticed after 10 or so minutes on the page. The man who runs the site, Andy, dedicates a large amount of the site to his daughter which created a very unprofessional feel as it makes the organisation seem very emotionally driven. 

The data collected here was from a survey that was conducted within the Communications and Colab departments of AUT. This allowed for us to see what youth know about organ donation and their views on it. These are all represented in the inforgraphics of the presentation which GiveLife could use for identifying what they need to focus on in order to gain the support of youth or use these to highlight New Zealand need for more organ donors.

We also propose that on this homepage the organisation puts a display showing the current faults in the organ donation system. This immediately gives the user a clear understanding on the stance that the organisation has and gives reasons why the organisation pushes for law changes.

In the make a difference section, a timeline is shown showing the history of organ donation and how the laws have changed in New Zealand. This gives the user a simplified history as well as an understanding that laws can change. It is up to GiveLife to be the driving force behind this though. This section will also outline the organisation’s goals around changes in organ donation laws. It will then follow to a link to the Change.org page where users can use their new understanding of the system to advocate for change through an informal online petition. Although this doesn’t hold any value in bill hearings in parliament, it can still show the amount of support that the organisation has.

The Can I Donate? page is where the majority of the education takes place. Here the user is able to learn about the importance of organ donation and how they can sign up to the donor register. 

The current website overloads the user with an abundance of information around organ donation and it is very hard to identify what the organisation stands for. Our new website cuts away a lot of the unnecessary information that was displayed as bullet-points and replaces some of them with easy to understand inforgraphics. 

The GiveLife_stories Instagram page is another touch-point that is used for the sole purpose of sharing touching stories that involve organ donation. We see this used in other organisations through advertising campaigns. Isolating this to Instagram targets youth to see the real benefits that organ donation has on real people. 

[austinlonie]

Justification of Design

Portfolio: At the beginning of the semester my portfolio worked but it was pretty basic. It contained many placeholders and the flow from the main page to the work was too long. That is, it took navigating two pages before being able to see any of the work that I’ve done. To fix this, I created a collage at the Year page of the work that is within that link. Therefore, people looking at the portfolio can don’t have to jump between different pages to try to find something specifically.   Links to other websites have also been improved. The link to my Tumblr has changed from being a link branded with “powered by embedly” to a simple but visually consistent screenshot of my tumblr blog. Also included is a link to my LinkedIn page.

The placeholder text for my name has been replaced with my logo. In doing this, I had to simplify the background to minimize the background obscuring the logo in-front. 

http://creativetechnologies.aut.ac.nz/~cxv9588/

Logo:  Before this paper I had nothing that resembled a logo. I’ve already made a previous post regarding the development process of the logo. I’ve incorporated it into my digital portfolio and my business card as well.

CV: I already had a CV that had all of the necessary information on it. The things that I needed to refine on it was the formatting and the consistency of design.  For the consistency, I kept it subtle, adding a bar across the top that used the same colour as my theme. I didn’t think that adding anything further to the document would be beneficial as it’s still a professional document and since it’s going to be traditionally viewed in association with my portfolio, which is very visually bright, I wanted to give the audience a bit of space to breathe away from all the orange and angular designs. 

Business Card:

I wanted to create a card that communicated the very basics. The purpose is to give someone simply a physical token of me. As a result, I included my logo and a very small geometric tower just for continuity sake. The rest i kept empty for the possibility of writing something on it when presenting it to someone. 

LinkedIn: My LinkedIn profile has kept consistent imaging and links to my portfolio. In addition to showcasing work on my LinkedIn profile I included a blue tower design to the cover photo to emphasise the link between my various profiles. I’ve included the link in my portfolio so that people can find both the LinkedIn and the Portfolio easily no matter where they begin. 

https://www.linkedin.com/in/austin-lonie-608a6a147/

Tumblr: Although I had a Tumblr account previously to the paper for my Creative Technologies papers, it did not keep the same style as my other online personas. To help with this, I managed to find a theme that was simple and sharp but left plenty of room for personalisation. I altered the colours and made up a background image that used the same theme. In this blog, I have links to sites that I keep a lot of my work such as Vimeo and Soundcloud but also to personal social medias such as facebook and Instagram. As I see my blog as a more casual documentation of my work they’re able to see my personal side.