Why start a Voice of Customer Program?

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Why start a Voice of Customer Program?
New Bookmark: UserReport
http://bit.ly/T1qjiz Collect knowledge about your website’s visitors with UserReport’s free online survey tool. Measure usability and gather key demographics on visitors. Use the ‘ready-to-go’ survey or customize with your own logo, colours and questions.
New Bookmark: Google Consumer Surveys
http://bit.ly/PSPpzn Custom Market Research made easy Fast Create surveys in minutes and access near instant Google-powered reports, charts, and insights. Affordable Starting at $0.10 per response—1/10th of the cost of similar quality research. Accurate Get statistically significant, valid results at scale from real people, not biased panels.
New Bookmark: Vizu: Digital Brand Advertising Measurement. Market Research. Free Web Poll Widget.
http://bit.ly/SqMC0d If the majority of consumers brand advertisers want to reach are online, why is such a small percentage of brand advertising dollars spent in the medium? We founded Vizu to help address one of the key challenges to the continued growth of online advertising — lack of a "common currency of communication" for what constitutes online brand advertising effectiveness, and the ability to leverage this shared understanding to optimize advertisers' return on investment. Simply put, our vision is to provide the common currency of communication and the technology that allows advertisers and their partners in the digital media ecosystem to collaborate in real-time to maximize the return on advertising investment. In so doing, we will catalyze the flow of brand advertising dollars toward digital media, helping it to reach its full potential.