#voiceandtone

[digitalczech]

I kinda love this! Well done @oatly #marketing #branding #voiceandtone #coffeetime (at TripActions) https://www.instagram.com/p/B9k392tFaZXWJgWekMYa3aZaBdeEsLUlb0NAVE0/?igshid=9d02efstenlz

[diegolamannoidm-blog]

Voice and Tone: How a brand speak with the customers

Each company tries to build its brand in the market, which is special thing that is going to make them unique to the customers and push the brand to the top of the market. In this process of making a brand, the voice and tone how the brand speaks to his customers is very important, and shouldn't be treated as an extra feature. 

But what is the voice of a brand?. Voice is the personality of the brand. II is who the brand really is. It is involved in every single piece of content that is produced under the brand’s name. The voice usually stays the same during the existence of the brand. An example could be: Adidas, their voice is always related to sports, quality products, famous players and healthy life. On the other hand, tone changes depending on the situation. For instance: is it normal that someone changes his o her tone of voice when they are speaking to friends or clients? In the first case, the tone probably will be casual instead of the second case, which will probably be very formal.

After the voice is made, the use of the proper tone in each scenario is key for the brand  to communicate correctly the message that it wants, in a way that customers feels respect and also understood by the brand. To accomplish this, there are 2 factors to take care of: “Situation” and “User’s emotional state”. Dealing with the users emotional state is a difficult task, because it  is hard to predict what it would be. When the content is being produced, the company needs to think of what’s going to be the most common situation that this content is going to be received by the user. Therefore the user probably will receive the content in a better way.

Situation can involve any content type. Success messages could be written cheerfully because most users are happy and comfortable when receiving this message. Alerts or error messages, however, needs to be handle differently. The content is better to be written in a more straightforward style given that the user requires and explanations and is looking for very specific information. 

The tone used for a brand could either break or make their content. That’s why it is so important to pay attention to this, specially when the topics are sensitive to the user itself. Topics like private information, forms, FAQ, unsubscribe screens, help docs, etc are situations that the company needs to take care because usually the customer is having a problem with the brand. Talking to the customer with properly tone in these situations is key to keep a customer in the brand or lose him. Consequently when a company’s content provides good information and avoid lose a customer is always a success. 

Voice and tone are a key part of a brand and also vital when used to communicate between a brand and its costumers. It’s always a good practice to try to predict the emotional state of a customer in a any situation that he needs to be in touch with the content, specially in situations that involve frustration or sensitive subjects. Therefore the influence of that content will most certainly be desirable in the customers eyes.

[ministhis]

Knowing how to phrase the messages and content of your product is crucial in maintaining your client base and keeping their trust. Excellent review of the situations, problems and solutions. 

[thegodfounder]