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Newest Invention Story! The Original Waist Capes!

Hey guys, I want to introduce you to my newest innovation, the Waist Cape! The idea for Waist Capes was conjured a few winters ago when I was designing a dress and wanted to have that pretty high-low chiffon flowy look but also really liked the dress plain. WHAT A DILEMMA TO HAVE. This was the one time where my indecisiveness actually paid off because around 1-2am while mass sewing some Assassin Hooded Dresses - it clicked! I grabbed the only chiffon-silk I had which was awesomely obnoxious pink floral and a random elastic waist belt and POW the Waist Cape was born and it looked killer.

(Obnoxiously pink first Waist Cape ever made)

Now the worst part of "inventing" something happens, you have to ask yourself important questions... (this happened with my Patented Plug Earring Converters as well)... Do I put this product out now? Do I trademark this item? Will this get out of hand fast? Is it worth it? Should I mass produce this first? How do I brand it? Will people even like it? ...Shark Tank ;)? (I love the TV show Shark Tank). The best part about all of these questions is chances are you will answer them all wrong and then scramble to deal with it on spot.

One of the questions I took very seriously was the idea of branding the product, anyone can buy any lame belt buckle and put a piece of elastic on it. That isn't how I like to go about things though, so I set out to have my own custom designed Koala Key Logo Belt Buckles produced. Having an item produced usually requires a large bulk order, so when you have something custom created you need to commit. That is just what I did, I created a 3D mock up of my belts and sent them off to a company to be created. The first batch came back, they looked awesome, however they did not stay closed! It was a nightmare, a huge stock of belts that don't even do what a belt should do! I went back to the drawing board with a way to fix them, and eventually I ended up with the awesome "CLICK!" belts I have today on the Waist Capes. They look great and function even better.

(Original Belt concept on left, "Click" Belts I use now on right)

Finally with the product almost in hand, I chose to wait until my Spring Line to release the Waist Capes with my new dresses (which were going to be mass produced over in California). The problem? This process for the dresses took three months longer than it was supposed to... so the Waist Capes ended up coming out in July... Now what was even worse, I did not mass produce the item... I made 10 of each size maybe? And guess what happened?! The product got posted in a forum for a MASSIVE spandex bodycon dress company, according to the girl who emailed me looking for the Waist Cape product these girls went nuts trying to find the product and the next day every single one I had made was bought out. WOW! Not good considering I answered one of the questions wrong and chose to not mass produce the Waist Capes. This lead to me staying up late sewing and cutting my finger bad; I am sure you guys saw those posts that ultimately lead to me mass producing the Waist Capes because I got hurt. Wowza.

(Waist Cape Promotional Ad paired with Koala Art & Design Tarot Card Dress)

SO now what? Well, I finally have the original Waist Capes in stock and ready to ship (for now, regardless of how much stock on certain items I can never keep them in stock)! Now customers can change up any Dress, Leggings or Swimsuit with a simple belt CLICK! So check out my newest innovation the Original Waist Capes available ONLY at KoalaArtAndDesign.com :)