Munich SEO development Hashtag: identify the most relevant for your business
Identifying the best hashtag is fundamental as it affects the monitoring of your brand and commitment to your audience. Finding the best hashtag allows us to find the conversations where our audience or target is and interact with it. By adding value to the conversation on the net, we can build a relationship that can likely attract leads in the future (or at least brand awareness).
To better identify our hashtag, we recommend these tools: Twitonomy, Hashtagify.me and RiteTag Munich app development.
#1. Identify your hashtag and influencers
Assuming we are a brand new, we may have no idea what hashtags I should fix. However, I do have to know who the key players are in that niche. That is, the influencers.
Once you have researched your industry, influential people in the same and hashtag most used in your market, choose an initial list of major hashtag that match your identity and what you consider most optimal for you.
Something that can help you is to register your Twitter account in Twitonomy. Here you can analyze the hashtags that you are using. You can repeat this process with other accounts to get more data about the hashtag.
In addition, Twitonomy analyzes your tweets, the users who have reattributed you, the most answered and mentioned users, those who have marked you as a favorite, your followers and who you follow ... And all this in free version!
#2. Identifies hashtag related
The next step will be done with Hashtagify.me.
After elaborating our initial list of hashtags, we introduce them one by one in the application. The tool will show the hashtag related to the central hashtag.
It is important to look closely at the size of the circle that appears, as it shows how popular these hashtag are, whereas the distance between the central hashtag and related hashtag shows the degree of correlation between them.
At this point, do not worry too much about these two factors. While the hashtag is logically related to your niche market, include it in your hashtag list.
#3. The relevance of your hashtag - Choose well
Finally, we will visit Rite Tag Munich website development. This tool is very simple and intuitive. Introduce the hashtag from which we want to know more information. The result will show the hashtag related to the initial, along with a color code. The color difference represents the density of the tweets:
- Blue means "poor": this hashtag does not have much traffic and will not be highly recommended
- Green means "good": using this hashtag is likely to get engagement or commitment to the target audience, in addition to greater visibility
- Red means "overused": we do not recommend using this hashtag. On this label there are so many tweets at the time that it is likely that yours will barely be seen for a few minutes. It's overcrowded.
Viewing this image, we can check how the hashtag #nowplaying is collapsed from tweets, in red color. We would not recommend introducing our messages in this hashtag as they will be diluted in a tsunami of tweets.
However, #nowwatching appears in green color so our tweet will be seen more times and in a more "healthy" way by readers.
Another highlight of RiteTag is that it compares hashtag with others, tweets that are within a hashtag, what influencers are tweeting within this hashtag. Very useful!
And now, what do I do with my list?
You may think, "It's okay to have a relevant hashtag list, but ... what do I do now?"
Create some lists and columns in Hootsuite that include that hashtag. Remember that each column can include a maximum of three keywords.
By monitoring the column, you can check who the most frequent users of that particular hashtag are and start building a connection with them.
You can do this by "tweaking" your tweets, retweeting them, or even having a conversation with them.
Tip: Selecting the right keywords is key as some Twitter accounts can spam a hashtag with irrelevant content.
Search for the best hashtag to find our audience and interact with it. Results Oriented 2.0 Training.
Do you have or are you thinking of creating a Facebook profile, Twitter, YouTube, LinkedIn, Google+, Instagram or other social networks ? Munich SEO.
Maybe you already have a blog too. But are they giving you results? If the answer is no, it will be time to learn how to get traffic and especially customers and sales through effective social media management.