Pepsi Unveils ‘We Got Taste” Campaign for December
Pepsi recently unveiled its campaign for December. The campaign is called “We Got Taste” and it is part of the brand’s yearly activities in placing the consumers at the forefront of its brand awareness initiatives. The new campaign tagged: “We Got Taste” was unveiled today at a media session which held at the Seven-Up Bottling Company, Ijora Lagos.
About the “We Got Taste” Campaign
According to the brand, the “We Got Taste” campaign is part of their strategy to own December. The brand’s strategy involves owning December every year for the consumers to have a great and exciting experience. The brand is a brand that understands pop culture and consumer experience thereby combining the functionality of the product with its emotional attribute.
How the Brand is Owning December for Its Consumers
In an effort to own December for its consumers Pepsi will be hosting some of the best shows, parties and concerts. Here are some of such events Pepsi will be Hosting: Pepsi Rhythm Unplugged Livespot X Festival featuring Cardi B, Star Boy Wizkid, and Burna Boy. Grammy-nominated Burna Boy’s ‘Burna Boy in Concert,’ MeganTheStallion Teni ‘The Billionaire Experience’ Tiwa Savage with ‘Savage Experience’ Pepsi ‘Star Boy’s Wizkid Live Concert.’ DJ Cuppy’s ‘Cactus at the Roof Party’ DJ Xclusive’s ‘All White Party’ DJ Spinall’s ‘Party of your Dreams’
Pepsi Speaks about the Campaign
Marketing Manager, Seven-Up Bottling Company, Mr Segun Ogunleye spoke about Pepsi’s December campaigns. “There is a long line of events that will exhibit the true character of the taste that Pepsi stands for, through the intrinsic taste of the pop soda, the dynamic brand ambassadors, and the array of concerts planned out. All these have been put together to give Nigerians the ultimate taste experience this December,” said Ogunleye “Pepsi over the years has owned December with Music +football events which have become a driving force. As a brand we are in the forefront of driving contemporary pop culture, and we have done this again and again and that’s the spirit of what our brand is about”, he said. The Marketing Manager revealed that the new campaign “We Got Taste” which has been premiered on the digital platform received 80% applauds from consumers on the various social media platform. Source: Brand Sprung Read the full article
