DEWeezy Project
So for the first time the other day, I saw this commercial for something called the DEWeezy Project. I must have missed the intro of the commercial because I first understood that it was something with Weezy (Lil Wayne) and this amazing idea to let students be a part of the making of a commercial.
I continued watching, very intrigued, to find out that it is all in the hands of the students. They come up with the concept, design the idea, and jump right in production to make their proposed commercial come to life.
I later came to find at the end of the commercial/pitch, that this is all being backed by Mountain Dew. Therefore, the project's name is pronounced "Dew-Weezy". Anyways, I am so excited to find out more about this project and I started to look around. The video below is different from the commercial I saw but it is used as the intro to the webisodes and is just a great way for you to get acquainted to this creative project that is supporting young students to create something real. Enjoy.
The DEWeezy project is your opportunity to be a part of the driving force behind a brand new Mtn Dew TV spot starring Lil' Wayne. Inspire the idea, help select storyboards, and even get a behind the scenes look at the TV shoot. Then watch as the spot comes to life in front of DEW nation.
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