a speech about goncharov i made for my public speaking class!
note: this is not exactly what will be spoken for my class, as i am not reading my speech word-for-word. however, this is an outline of the speech i will be presenting, and i thought y'all might be interested in seeing it.
Introduction:
The purpose of my speech is to inform my audience of the fake movie “Goncharov” and how it has impacted me. My goal is to inform my audience of how the fake movie “Goncharov” came to be and of the value it has.
By a quick show of hands, how many of you have seen or heard of Goncharov before? [Quick pause as I wait for no hands – or almost no hands – to go up.] Alright. So, Goncharov was a 1973 mafia movie supported by Martin Scorsese, and has been widely regarded as the greatest mafia movie of all time. It’s about the Russian mafia in Naples, Italy, and follows a variety of characters such as Goncharov himself, Katya, who is Goncharov’s wife, Audrei “The Banker” Daddano, and my personal favorite, Joseph “Ice Pick Joe” Morelli, with actors such as Robert De Niro, Cybill Shepherd, Harvey Keitel, and Lynda Carter. So, why have you never heard of this movie before? Well, everything I just told you? It’s all a lie. It’s all made up. Goncharov? Yeah. It never actually existed.
I remember being part of the Goncharov fandom as it first blew up on Tumblr in late 2022. It was a great source of joy for me and made a significant impact on Tumblr’s culture. I am going to show my audience how Goncharov came to be, the creativity is spawned, and briefly reflect on how the website it originated on was vital for its growth.
So, what is Goncharov, and what is going on here?
Origins:
Goncharov was a fake movie created by Tumblr in late 2022.
Sometime prior to August 22nd, 2020, Tumblr user ZootyCoon posted a photograph of knockoff boots they had bought that advertised a non-existent movie, Goncharov, on them, claiming that Goncharov was “the greatest mafia movie of all time.” In response, on August 22nd, 2020, another Tumblr user, AbandonedAmbition, commented “This idiot hasn’t seen Goncharov”, which was then added to the post itself by Tumblr user LoserMo.
While ZootyCoon’s original post did receive some attention, it wasn’t until November 18th, 2022 that Goncharov truly hit it off as a cultural phenomenon, thanks to Tumblr user Beelzeebub, who posted a fan-made poster for Goncharov, receiving almost 20,000 likes and over 15,000 reblogs in three days.
Fandom:
As it turns out, you don't actually need a piece of media to be real in order for a fandom to form around it.
Countless fanworks were created for Goncharov, including fanart, fanfiction, music, scene analysis and analysis of motifs, gif sets, memes, and so much more. As mentioned in a YouTube video by YouTuber ColeyDoesThings, there was even a time where Goncharov had more fanfiction on a popular fanfiction website than James Cameran’s Avatar, the highest grossing movie of all time.
So much lore was being created for Goncharov in such a short amount of time that efforts had to be made to record it all. Multiple individuals attempted to create a “master copy” of Goncharov’s lore, including what is now a 48-page Google doc that includes a plot summary, brief descriptions of various scenes, and links and sources to various contributors.
But Goncharov could not be contained just to Tumblr. Various media outlets, such as The New York Times, The Guardian, Forbes, and The Washington Post all posted articles about Goncharov, an internet phenomenon.
Tumblr:
But, why? Why this fake movie, and why on Tumblr of all places?
As a social media site, Tumblr has an incredibly weird culture. There are no public follower counts, no verification for users, and a whole array of weird social rules. But one thing that really makes Tumblr special is the interaction between large and small blogs alike. Because anyone can and is encouraged to create their own content and add to others’ content, something like Goncharov could very quickly become a “yes, and” game among Tumblr’s users.
Tumblr is also very much a “fandom” site. Fanart, fanfiction, and other fanworks dominate the website, and Goncharov in its heyday was no exception. Interactions between fans and fan creators is what really causes fandoms to grow and survive, so it makes sense that Goncharov thrived the way it did considering how easy it was to find fellow fans. With no pressure to reveal your “true” self, there’s a lot less pressure when you share what you’ve created.
Conclusion:
So, what can we learn here?
The fake movie “Goncharov” was unintentionally created by a tag on a pair of off-brand boots but didn’t truly become popular until Beelzebub’s poster. Fandom quickly grew around it, creating countless fanworks, but Tumblr’s unique culture as a social media site is what truly allowed it to thrive.
There is joy and creativity in unusual places. Whether or not you believe Goncharov to be a waste of time, the popularity of a fake movie says something about the human fascination with stories. Thank you.











