Mar 16, 2017
The ethos of Apple is rigid so why is perception about the company so fickle?
The ethos of Apple is rigid so why is perception about the company so fickle?
“Apple is doomed. So are you. As mortals we are used to the idea of death. We do not dwell on it even though it’s inevitable. We do know that we’ll die but what we don’t know is when we’ll die. That certainty/uncertainty makes us, more or less, do everything that we do. And so we carry on,” Horace Dediu writes for Asymco. “But companies die, too. And when they die is also a mystery but it’s not…
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