Digety selects Canada's Ynvisible for re-usable digital price labels
Ynvisible Interactive, a leader in the digital labels market headquartered in Canada, has announced that Digety, a company revolutionising electronic price labels in the fashion industry, has selected Ynvisible as the supplier of displays for its re-usable digital price labels. Digety’s price labels address needs within sustainable clothing and fashion.
Ynvisible’s displays will go into Digety’s re-usable smart price labels, which are flexible enough to pass as paper labels and designed to minimise electronic waste. The explosive growth in the number of sustainable clothing brands in recent years, has increased demand for more eco-friendly materials, improved manufacturing techniques, and the reuse and recycling of materials for the minimisation of waste across the fashion value chains. This trend extends to how products are labelled and prices displayed, the company said in a press release.
Further with the continuing trend in digital transformation within the retail sector, there is a growing need to be able to rapidly and frequently change prices to synchronise the online and physical store prices, price reductions, and campaigns. Updating prices on individual garments is costly and labour-intensive with conventional paper labels.
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