#zavers

[retailtouchpoints]

The Digital Coupon Tipping Point [Infographic]

As a connected consumer, you probably use your smartphone frequently to research products, compare prices and sometimes even complete transactions.

The inevitable rise of mobile commerce is a new reality retailers must face. While some are struggling to keep pace, others are entering the new era of retail by sending relevant deals, offers and messages to customers, directly to their personal mobile devices.

In fact, 64% of retailers either accept digital coupons today or plan to in the future, according to a new survey from Zavers by Google and Retail TouchPoints. Among retailers currently using digital coupons, 74% of respondents said they use mobile apps, SMS text messaging, web sites and/or email to deliver them. This infographic spotlights other key findings from the Next-Gen Retail Couponing survey.

[retailtouchpoints]

Welcome To The Digital Coupon Era

Photo courtesy: Zavers by Google Coupons have been a staple to retailers’ marketing efforts. Whether it's during annual holidays or to just eliminate excess inventory, coupons help merchants drive in-store traffic and get a quick boost in sales. With the rise of omnichannel retail, though, consumers want a little something extra. They want personalization and ease of use. That is why we are venturing into the digital coupon era in which retailers are delivering tailored coupons and offers directly to consumers’ smartphones.

To learn more about this trend, Retail TouchPoints collected insights from close to 150 retail executives in a July 2013 survey. Overall, 76% of consumers are storing and redeeming coupons on their smartphones.

These and other findings will be highlighted in this upcoming webinar, featuring Debbie Hauss, Editor-in-Chief of Retail TouchPoints, and Ben Sprecher, Commerce Strategy Lead at Google.

  Click here to register now!