ZurePro
“Hassle-free extended warranties for phones and gadgets" (Tweet) Quick facts: Founded in 2012. 4 people. Based in Mumbai, India. Bootstrapped.
In this very first edition of World of Startups we meet ZurePro, a year and a half old Indian startup. Here they are in their office in Mumbai (the co-founders, Mausumi Chakravorty and Prakhar Saxena, to the right).
How did ZurePro come to be? The idea came as a result of standing in the long line at a warranty repair center and having to take a day off from work to do it. When it also took 3-4 weeks to get the repaired gadget back it became clear that there should be a better way. That’s why we decided to launch ZurePro with a 100% online claim process, with a 7 day repair guarantee, and free FedEx pick & drop service. What is your vision for the future? Our vision is to to completely abolish the intermediaries of repair centers and provide a hassle-free warranty solution to our customers. We believe that the online warranty market will grow substantially in the coming years, and we will do our best to become the leading warranty provider for consumer electronics in India. Any special challenges or advantages faced by startups in India or in your industry? Our greatest challenge so far was establishing the whole logistics part of the business. First of all it was a challenge to get to know the industry itself, and then to establish relations with good repair centers in an overall unorganized market. Finding a good partner for our pick and drop service was also challenging in a country like India. What is your biggest learning as a co-founder of ZurePro? My biggest learning is how much more valuable a well executed product is than mere existence of an idea. It’s a lot of hard work (especially dealing with existing industry players), but it’s well thought out implementations that make a difference. What are you currently looking for (partners, employees, funding, etc)? While initially bootstrapped, we are now looking for some angel investment to be able to scale and market the product more effectively. The founders can be contacted on twitter @rockinprix and @zurepro.